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You want to see if your new spaghetti recipe is really spicy. You run a between-groups study, giving one group a control spaghetti and another group your Spicy Spaghetti. Then, you ask if it was spicy or not. No one in the control group says that it's spicy, but everyone in your Spicy Spaghetti group says, no, it's not spicy either. Your null result may have been reached because of this error.
What is a insensitive measure?