Acronyms
Definitions
Examples of...
Give 2
Retail
100
What is the 'O' in POE mean?
Owned Media - Advertisements that are put onto the companies personal website.
100
what is a rebate?
A cash refund given for the purchase of a product during a specific period
100
"Sharing a Coke" is an example of a ____ ____ for Coca-Cola.
Advertising Campaign
(Will accept marketing campaign if not guessed correctly)
100
There are 6 items in the Promotion Mix
Name 2
PR
Advertising
Sales Promotion
Personal Selling
Digital/ Social Media
Direct Marketing
100
What is RETAILER
a channel intermediary that sells mainly to consumers
200
What does CPM mean?
cost per mille(thousand)
the cost for every thousand people viewed
200
What is the Pulsing Scheduling method?
continuous scheduling throughout the year coupled with a flighted schedule during the best sales period
"Combination of both flighted and continuous"
200
In a Cupcake shop, the rent would be considered ___ Cost.
Fixed Cost - unchanged price, regardless of the business.
200
There are 10 ways to execute a Campaign
Name 2 of the ways
1. Slice of Life 6. Real/ Animated Symbol
2. Lifestyle 7. Mood or Images
3. Spokesperson 8. Demonstration
4. Fantasy 9. Musical
5. Humorous 10. Scientific
200
What are the 2 additional P's added when talking about Retail
Presentation
Personnel
300
What is the AIDA model USED for?
It outlines the process for achieving promotional goals in terms of stages of consumers involvement with the message
300
What is a Comparative Advertisment?
compares 2+ specifically named or shown competing brands on one or more specific attributes (specific companies)
______________NOT_______________
Pioneering Ad: stimulate primary demand for a new product or product category
Competitive Ad: influence demand for specific brand (general companies)
300
Networking, Referrals, and Cold-Calls is a part of what section in the Sales Process?
Lead Generation / Prospecting
Identification of the firms and people most likely to buy the sellers offering
300
There are 6 PR Tools
Name 2
New product publicity
Product Placement
Consumer Education
Sponsorship
Experiential Marketing
Company Website
300
What is the Revenue
(equation is Accepted)
The price charged to the customers multiplied by the number of units sold.
Revenue = Product x price
400
What is SEO?
Search Engineer Optimization
400
What is Predatory Pricing?
The practice of charging a very low price for a product with the intent of driving competitors out of business or out of a market.
_________________________NOT_________________________
▪Price fixing – an agreement between two or more firms on the price they will charge for a product
▪Price discrimination - The Robinson–Patman Act of 1936 prohibits any firm from selling to two or more different buyers, within a reasonably short time, commodities (not services) of like grade and quality at different prices where the result would be to substantially lessen competition.
400
This Advertisement is an Example of...
Pioneering Ad: a form of advertising designed to stimulate primary demand for a new product or product category
____________________________NOT__________________________
Competitive advertising – a form of advertising designed to influence demand for a specific brand
Comparative advertising – a form of advertising that compares two or more specifically named or shown competing brands on one or more specific attributes
400
There are 4 types of Consumer in Sales Promotion
Name 2
Loyal Customers
Competitors Customers
Brand Switchers
Price Buyers
400
The reduction of sales for one brand as the result of the introduction of a new product or promotion of a current product by another brand.
Brand Cannibalization
500
Goals of Promotion
What does the IPRC stand for?
Inform: Convert an existing need into a wany or stimulate interest in a new product
Persuade: Stimulate a purchase or an action
Remind: Keep the product and brand in the public's mind
Connect: Forms relationships with customers through technology
500
What is Public Relations (PR)
The element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance.
500
Drag Queen, Trixie Mattle, has a youtube channel where she does her make up with HER COMPANIES products, this is an example of ___.
Content Marketing: digital marketing that aims to educate and share value to readers instead of promoting a product or service.
500
What are the 2 types of Communication?
Interpersonal: Direct, face-to-face communication between two or more people
Mass: The communication of a concept or message to large audiences
500
Difference between omni and multi channel
To complicated and that's not even worth knowing, self explanatory... BUUTT
Omni: that supports their multichannel retail operations and unifies their retail interfaces. so that all customers receive equal and efficient service
Multi: Creates redundancy and complexity in the firm’s distribution system, including the construction of multiple, parallel supply chains, each with its own inventory, processes, and performance metrics.