Classical and Operant Conditioning
Learning
Introduction to Memory
Intelligence
Emotions
100

Who are the pioneers of classical and operant conditioning?

Classical - Ivan Pavlov

Operant - B.F. Skinner and Edward Thorndike

100

Who are the pioneers of the concept of insight?

Wolfgang Kohler and Edward Tolman

100

What is the difference between explicit and implicit memory? Define a memory of each type.

Explicit memory requires conscious awareness while implicit memory does not.

Explicit - Studying for an exam.

Implicit - Knowing the words to a song you've heard many times.

100

Describe the difference between g and s as they refer to intelligence.

g - Generalized intelligence. Described by Sternberg.


s - Specific intelligences (e.g. word fluency, comprehension, numerical ability)

100

Which brain areas control our experience of emotions?

Limbic system (Amygdala, hippocampus, hypothalamus, and thalamus)

200

Describe the process of classical conditioning.

UCS -> UCR. UCS + NS -> UCR. After numerous pairings, NS becomes CS. CS -> CR.

200

Describe the results of the Bobo Doll experiment.

Kids who watched their parents play nicely with the Bobo doll mimicked that behavior. Kids who watched their parents be aggressive with the Bobo doll mimicked that behavior.

200
How much information can we store in our short-term memory?

7 +/- 2

200

Describe the difference between fluid and crystallized intelligence.

Fluid Intelligence – Capacity to learn new ways of solving problems and performing activities

Crystallized Intelligence – The accumulated knowledge of the world we have acquired throughout our lives

200

Which theory of emotion suggests that we accompany emotions and physiological arousal simultaneously?

Cannon-Bard Theory

300

What term describes reductions in responding that occurs when the conditioned stimulus is presented repeatedly without the unconditioned stimulus?

Extinction

300

Give an example of classical conditioning in advertising.

Pairing a product with music/colors/humor -> positive emotion. Eventually product alone -> positive emotion.

300

What is the 3 step procedure for moving memory from STM to LTM?

Encoding, Storage, Retrieval
300

What were the 3 components of intelligence as proposed by Sternberg?

Analytical, creative, and practical

300

Describe the Schacter-Singer Two-Factor Theory of emotional processing.

The experience of emotion is determined by the intensity of the arousal we are experiencing, but that the cognitive appraisal of the situation determines what the emotion will be.

400

What is a secondary reinforcer? Give an example.

Secondary Reinforcer – A neutral event that has become associated with a primary reinforcer through classical conditioning.

Money.

400

What is latent learning?

Learning that is not reinforced and not demonstrated until there is motivation to do so.

400

What are the 3 types of implicit memory?

1. Procedural - Our unexplainable knowledge of how to do things.

2. Classical Conditioning - Without effort we associate neutral stimuli with a naturally occurring response.

3. Priming - Changes in behaviour as a result of experiences that have happened frequently or recently.

400

What is eugenics?

Eugenics – The proposal that one could improve the human species by encouraging or permitting reproduction of only those people with genetic characteristics judged desirable.

400

What is the facial feedback hypothesis?

Proposes that the movement of our facial muscles can trigger corresponding emotions



500

Give an example of a fixed-ratio reinforcement schedule.

Fixed-Ratio – Behavior is reinforced after a specific number of responses. 

Commission or sales bonuses are great examples.

500

Give an example of operant conditioning in the real world.

In the classrooms, teachers give praise to students who do things well and might give a warning to students who misbehave.

500

What is the word for photographic memory?

Eidetic

500

Give an example of intelligence test bias.

Giving a test normed on English speakers to a person whose first language is not English

500

If a person is standing on a very high bridge and feels physiological arousal, but attributes that to being sexually attracted to another person on the bridge, we would call this phenomenon ______________.

Misattribution of arousal

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