No Middle Men
Consumer credit cards, materialism, and technological advances all gave rise to this promotional tactic.
Direct marketing
Declining brand loyalty, increased competition, and consumer focus on the short-term have all led to the rise of this
Sales Promotions
In response to recession fears and rising rates, this non-PayTV audience has also been cancelling in recent months
Cord cutters
Transit media is great for achieving effective exposure, but risks this among viewers because the creative is static.
Wear out
The shorthand for this model is "Think, Feel, Do."
Hierarchy of Effects
Spam behaviors and use of unsubscribed emails risks this consequence
ESP service suspension
This type of sales promotion takes place within the B2B and distribution landscape
Trade-Oriented
Rating
Example: Chewy creates an app that challenges you to feed and train all of the animals in a limited amount of time.
Advergames
He said "The medium is the message."
Marshall McLuhan
This type of direct marketing tactic currently features the highest open and click-through rates
SMS/Text Messaging
Example: For every 10 gallons of milk I buy at Stewarts, I earn a half-gallon for free.
Loyalty Program
Prime (8-11pm during weekdays)
This includes aisle displays, shopping cart signage, and digital displays within a store
In-Store Media
Often unlike the response, this is the communication that the receiver actually shares with sender
Feedback
The appropriate term for a five-sequence email design that's built on a variety of if-then logics around clicks
Drip campaign
This consumer-oriented promotion can be costly, but is ideal for introducing new convenience products that retain their features when divided
Sampling
This theory states that what is most talked about by consumers is generally dictated by what The Media focuses on
Agenda Setting Theory
Example: On their 5th anniversary, a major grocer gives out branded shopping bags to every customer who visits the store.
Commemoratives (Promotional Product Mktg)
This segmentation variable explores lifetime valuation, usage rates, and specific benefits sought from usage.
Behavioral