Business & Its Context
Management
Marketing
News & Events
100

Factors of Production are defined as productive resources used by businesses to produce a good or service. Name one of the 5 factors of production.

Natural Resources

Labor (Human Resources)

Economic Capital

Entrepreneurship

Knowledge

100

Define Management

the process of guiding the development, maintenance, and allocation of resources to attain organizational goals

100

This is one of the 5 Ps in the marketing strategy that is used to inform, persuade, or remind a target market about a product.

Promotion

100

This company began as a DVD rental company in 1998 and then launched a streaming service in 2007 in response to technological changes in the external environment.

Netflix

200

A business owner must be able to adapt to changes in the external environment. Name one of the 7 external sub-environments.

Competitive

Demographic

Economic

Global

Political/Legal

Social

Technological

200

This is defined as using the least possible amount of resources to get work done

Efficiency

200

Name 1 of the 2 pricing strategies most often used in Marketing

Price Skimming

Penetration Pricing

200

The Nateland podcast is hosted by Nate Bargatze and 3 of his comedian friends and has become a popular podcast for pop culture and current events. Podcasting offers the advantage to listeners of:

convenience

300

In this type of economic system, an individual can own property

Capitalism

300

Name 1 of the 3 types of Managerial Roles

Informational

Interpersonal

Decisional

300

This marketing concept focuses on gathering environmental data to identify current and future market opportunities and threats.

Environmental Scanning

300

Penny Lane offers this type of promotion to reinforce regular customers to continue purchasing their coffee.

Frequent-buyer cards

400

This is the study of how society uses its limited resources to produce & distribute resources and goods

Economics

400

Name 1 of the 3 types of Managerial Skills

Technical

Human Relations

Conceptual

400

This is the number of different target consumers who are exposed to a commercial at least once during a specific period.

Reach

400

In 1985, Coca-Cola introduced this product, which was removed from the market 79 days later due to thousands of calls complaining about the new flavor.

New Coke

500

This is the major differentiator among various economic systems

Whether the government or individuals decide

500

With this type of leadership style, a manager turns over authority and control to the group, and members of the group have freedom to accomplish tasks.

Free-Rein

500

The marketing team considers all entities involved in the passing of goods and services from the producer to the consumer, which is called what type of channel?

Distribution

500

This is a nonprofit organization founded in 2010 by 2 veterans following a Haiti earthquake in an effort to provide other veterans a sense of purpose, a sense of community, and the feeling of self-worth. Today the company employs ~60 staff + 180,000 volunteers.

Team Rubicon

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