Target Audience
What is the most common target audience category?
Age
Hot pink text on a red background is an example of what?
Weak or poor contrast
A good color palette should have how many colors?
3 to 5
Which is the most important of all of the logo design principles?
Simplicity
RGB stands for what?
Red, Green, Blue
The percentage of people who land on a website and navigate away without engaging is called what?
Bounce Rate
You should NEVER use all caps for what kind of font?
Script/cursive
What color palette uses colors that lie right beside each other on the color wheel?
Analogous
You should NEVER use what type of image when designing a logo?
Super intricate/photograph
What color would this RGB notation create? (255, 255, 255)
White
Industry specific language is called what?
Jargon
Using the same colors and styles to build familiarity for your consumers is which principle of good web design?
Consistency
When you add black to a base hue, what is this called?
Shade
Logos should be designed as what?
Vector Graphics
The RGB color system uses what to create colors?
Light sources
Name the four target audience categories.
Geographics, Psychographics, Demographics, Behavior
Saving images so they display well online is called what?
Image optimization
In what color palette do the colors lie directly across from each other on the color wheel?
Complementary
The Olympic Rings are a perfect example of what kind of logo? (It's one of the five logo development principles).
Timeless
What do you use to represent RGB colors in coding?
Hexadecimal codes
A completed activity on a site that is good for your business is called what?
Conversion
In navigation, too deep means what?
Too many submenus
When you add white to a base hue what is this called?
Tint
Logos can be tweaked over time but they should never require a complete __________.
Overhaul/Rehaul
The RGB color system is also called what?
Additive Color System