Organisations and products
Give an example of a "good" and a "service" in travel and tourism.
Goods are tangible objects, physical, you can touch them and store them.
Services are actions done on your behalf.
Explain why the industry is "dynamic", "increasingly sustaible" and "resilient".
Dynamic: Constantly changing.
Increasingly sustainable: Tourists are aware of the impact of travel on the environment, economies and people.
Resilient: It can survive and recover after difficult situations or conditions.
Define TOURISM DEMAND.
How much desire there is to travel to destinations.
Define "Sustainability" and give an example of a sustainable development in tourism.
Sustainability: Ability to sustain or conserve the environment and peoples' way of life into the future.
Give an example of a product that is both a "good" and a "service".
Goods are tangible objects, physical, you can touch them and store them.
Services are actions done on your behalf.
Define "seasonality", the way it is commonly split and 4 factors that cause it.
Seasonality is the way in which tourism demand fluctuates throughout the year. The most common split is PEAK SEASON and OFF-PEAK season. 4 factors: weather and climate, religion, school and national holidays, special events or holidays.
Name 2 environmental factors.
1) Extreme weather 2) Natural disasters.
Describe the difference between Responsible Tourism and Ecotourism.
Ecotourism is visiting a destination to enjoy the natural environment without causing any damage.
Responsible tourism is behaving respectfully towards the environment and local people in any type of destination.
Define INTAGIBLE.
A service is INTANGIBLE because it describes something that you cannot touch. It has no physical presence.
Explain the difference between ALL-INCLUSIVE, MASS MARKET, DYNAMIC and SPECIAL INTEREST PACKAGES.
All-inclusive: travel, accommodation and all meals // Mass market: sold in bulk to many customers // Dynamic packages: made up of components chosen by customers // Special interest: not related to business or VFR.
Name 4 social factors
1) Demographics 2) Health awareness 3) Social consciousness 4) Fashion and trends (fashionable destinations)
Name and describe the 4 main reasons for the growth of sustainable tourism.
1) Changing consumer attitudes 2) Media 3) Availability and promotion of sustainble tourism products and services 4) Government policies.
Define PERISHABLE.
A service is PERISHABLE. They cannot be stores. If they are not sold, they expire.
Explain what's OCCUPANCY RATE and the different ACCOMMODATION TYPES.
OCCUPANCY RATE: The percentage of accommodation space or rooms in use.
ACCOMMODATION TYPES. MEAL PLAN (Full board, half board, b&b) / QUALITY (Luxury, budget, eco-friendly) / SELF-CATERING (Holiday lets, rentals, homeshare)
1) Disposable income: remaining part of income after paying tax and buying necessities // 2) Government investment in tourism.
Describe 3 ways to protect the future from harm in travel and transport.
1) Reduced or low emissions 2) Sustainable travek choices 3) Alternative energy sources
When does perishability become a problem?
During off-peak seasons when you cannot store services.
Name 5 ways to overcome seasonality.
1) Reduce the price 2) Provide different facilities or actitions for different weather conditions 3) All-weather facilities 4) Host events and festivals 5) Attract other types of tourists.
Describe the difference between tourism security and tourism safety.
TOURISM SECURITY: Protecting from the risk of crime or terrorism (political factor).
TOURISM SAFETY: Not being in physical danger (environmental factor).
Describe the 4 main transport infrastructure developments that improve accessibility.
1) Express links 2) Integrated Rapid Transit Systems 3) Contactless payments 4) Hub airports.