Agency
This advertising holding company acquired Interpublic Group for $13.25 billion in a bid to become the industry's largest.
Omnicom
This DSP is known for its strong focus on e-commerce and retail advertising.
Amazon
This SSP is a major player in the CTV and OTT advertising space.
Magnite
What is the former name of Magnite?
Rubicon Project (merged with Telaria)
What is the name of the protocol that enables real-time bidding communication between DSPs and SSPs?
oRTB
This holding company has been investing heavily in its Epsilon data platform to enhance its programmatic targeting capabilities.
Publicis Groupe
This DSP is a strong contender for advertisers seeking to reach audiences across a wide range of formats, including display, video, native, and audio.
Yahoo
Which SSP is known for its focus on high-impact, creative ad formats?
TripleLift
Index Exchange was previously known by this name.
Casale Media
In what year did the first real-time bidding auction take place?
2009
This "Big Six" holding company, known for its strong digital presence, was formed through a merger in 1986 and boasts agencies like Carat and iProspect.
Dentsu
Which DSP is known for its cookieless solutions and focus on privacy-preserving advertising technologies?
Criteo
Which SSP is a major player in mobile advertising and offers a wide range of ad formats for in-app and mobile web?
Smaato
Basis DSP was formerly known by this name.
Centro
This organization, founded in 2010, played a crucial role in standardizing the technologies and protocols used in real-time bidding. What is the name of this industry body?
IAB Tech Lab
This holding company's trading desk was called Cadreon.
Interpublic Group (IPG)
This DSP offers a unique bidding strategy called 'Predictive Lifetime Value' to optimize campaigns for long-term customer value.
Beeswax
In 2021, this organization, known for its open-source header-bidding technology, rejected an acquisition offer from the IAB Tech Lab.
Prebid
This DSP was formerly known as Invite Media.
Display & Video 360 (DV360)
In the early days of RTB, this company developed a groundbreaking technology called "yield optimization" that allowed publishers to maximize the revenue they earned from their ad inventory. Which company was this?
Admeld (later acquired by Google)
What does WPP stand for?
Wire and Plastic Products
Which DSP is a good option for advertisers looking to leverage contextual targeting and semantic analysis to reach relevant audiences?
This SSP offers advanced yield optimization tools for publishers.
Yieldmo
The IAB Tech Lab was formerly known by this name.
OpenRTB Consortium
Apart from Google, name the other two early pioneers that significantly contributed to the development of real-time bidding technology.
AdECN (acquired by Microsoft) and Right Media (acquired by Yahoo!)