Adapting a Product
a planning tool to evaluate strengths, weaknesses, opportunities, and threats in a market
What is SWOT?
The third planet from the sun
This term refers to the unique combination of factors that sets a Product or service apart from its competitors
Involves thorough research & assessment of legal, financial, and regulatory environments.
What is due diligence?
A strategy that involves focusing on a specific subset of a broader market to target a more specific audience
What is targeting niche markets?
Which company had to change their charging cable to type-c due to EU regulations?
What is Apple?
Before entering a new market, companies assess this risk, which involves potential losses due to unstable governments, civil unrest, or legislation.
What is political risk?
This form of market entry strategy, involving a partnership with a local firm, can help mitigate risk by sharing costs and local knowledge.
What is a joint venture?
This approach involves creating a consistent and memorable image for a business, including its logo, colors, and messaging.
What is branding?
Providing this can help differentiate a business by creating strong, loyal relationships with customers through personalized and attentive service.
What is exceptional customer service?
In slide 4 titled 'How do companies mitigate risk when entering a market?' there is an image of a man walking a tightrope between two piles of coins, this is the color of his shirt
What is blue?
There were this many sources used in the presentation
What is 3?
This term describes the creative and often unconventional strategies used to promote a product or brand, such as viral content or influencer partnerships.
What is innovative marketing strategies?