Terms of Engagement
Name That Acronym
Insider the App
Emojis
Potpourri
100

Three word term for the most basic form of a feature you can still launch

Minimum Viable Product (MVP)

100

KPI

Key Performance Indicator

100

Toggle on this app feature if you want to "get the gist" of each article in the feed

Summary Mode

100

An emoji frequently used on Jira or Pull Requests to indicate the work might not need to go through QA

:selfie:

100

The name of the dashboard we use to check mobile app analytics. Hopefully it's not literally burning up

Firebase

200

Q2 Engagement feature that's gone through two iterations so far. Dr. Dre would be jealous

Beats

200

FID

First Input Delay

200

The Mobile Team's Q2 goal was to get this metric above 98%

Crash Free Users
200

A small animal rapidly hitting a percussion instrument

:bongo_cat:

200

A type of powdered green tea or the name of one of our office conference rooms

Matcha

300

This electrifying stock always seems to make its way into the Markets Insider popular stock ticker

Tesla (TSLA)

300

TTFB

Time To First Byte

300

Unlike the website, you won't find any of these in the app.

Advertisements

300

Use this emoji to respond to slack comments worthy of flavortown

:fieri-kiss:

(but we'll also accept :fieri-parrot: or :guy-fieri)

300

This is Jason Merriman's favorite place to check performance metrics

Speedcurve

400

This is a javascript library we use that's also part of a balanced breakfast

Cheerio

400

CLS

Cumulative Layout Shift

400

A questionable dietary trend. Also the name of our mobile testing framework

Detox

400

Small rodent that encourages you to get that code out to production

:ship-it: (squirrel)

400

The unit of measurement for every time an advertisement is shown to a user

Impression

500
This is the meeting where we determine tracking needs

Measuring Success

500

TBT

Total Blocking Time

500

Name of the strategy for gradually launching the app. That's if the Google Play Console actually allowed us to.

Metered Roll Out

500

Poorly drawn 90's videogame character and mascot of the #performance-engineering slack channel

:gottagofast:

500

Ahoy BB! This is the name of Gabe's new boy.

Valen

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