Who, What, Why and How
Dealing With The Press
Understanding The Press
Crisis Management
100
What are 3 examples of external audiences?
Consumer, media, government, regulator, activist, or press
100
Which type of press did Microsoft rely on to promote its Windows 95 operating system?
Free press.
100
If something goes wrong a manager should do what?
A manager should confront it immediatly and present the issue to concerned audiences.
100
What should be prepared in advanced for a press release?
Material pertaining to the press release.
200
Who is the most important external audience?
The press.
200
During what part of the planning process should public relations considerations should be addressed?
It should be addressed at the beginning.
200
What is the first point you make in a "well-constructed press release"?
Make your object clear and emphasize news worthiness
200
If the press is known for asking difficult questions you should do what?
Anticipate the toughest questions.
300
What are 2 reasons why external communication is important?
Convinces audience with veto power, promotes company, strengthens public relations.
300
Why is stonewalling the press bad for the company?
Press tends to trust companies who have a track record of being open and reliable.
300
What type of news does the press dig for, good news or bad news?
Bad news.
300
Your answers should always be?
Brief, quotable, and to the point.
400
Give an example of how external communication helps promote the company?
Press release to promote new products
400
When speaking to the press what does the term " Deep background." refer to.
Reporters can not quote the interview in the article, even without attribution.
400
What is the second point in a "well-constructed press release"?
Quote from a credible source
400
If you do not know what to say, you should say?
"Nothing" or "I dont know at this moment."
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