Technique
Tag Lines
Video Round
Targeting Techniques
Classic Commercials we've seen in class
100
The type of Commercial that starts with an Intro, followed by a bed, and finishes with a tag line
What is a donut?
100
Ba da, ba ba ba - I'm lovin it
What is McDonald's?
100
This commercial by Subway is a prime example of this type of commercial https://youtu.be/J5bSjAPkDvw
What is a donut?
100
An ad will use this technique to get its viewer laughing in order to be more memorable.
What is humor?
100
This commercial is a donut type that starts with guys playing football and the tag line is "__________ is thirst aide for that deep down body thirst"
What is Gatorade?
200
The type of commercial jingle that uses only music at the end and typically only includes the company name or phone number and a tag line.
What is a Shotgun?
200
Every Kiss begins with K
What is Kay Jewlers?
200
This commercial that starred Michael Jackson is an example of this type of commercial https://youtu.be/po0jY4WvCIc
What is a pastiche?
200
This technique is used when they want you to go look at their website or call your Congressman
What is call to action?
200
This jingle was written by the famous singer Barry Manilow with the slogan "You deserve a break today at ________"
What is McDonald's?
300
This type of commercial jingle uses music that sounds like a piece of music that already exists
What is a Pastiche?
300
We've got the Meats!
What is Arby's?
300
This commercial is an example of this type of Jingle. https://youtu.be/axi1SLB5_Pw
What is a shotgun?
300
A picture of a big juicy hamburger that makes you hungry is an example of this technique.
What is sense appeal?
300
This classic earworm for this product goes like this - "plop, plop, fizz, fizz, oh what a relief it is"
What is Alka-Seltzer?
400
This little critter stays in your head long after you hear the commercial
What is an earworm?
400
Eat Fresh
What is Subway?
400
This commercial uses this type of technique. https://youtu.be/9zSVu76AX3I
What is celebrity endorsement or association?
400
When a company puts codes on the underside of their bottle caps that can win the consumer something or packaging includes tickets to an event.
What is Prizes, Sweepstakes, or gifts
400
This commercial used everyday sounds including crucnching to make the melody of their already established jingle
What is Kit-Kat?
500
A technique used to help you remember the message of the commercial so that you remember the message of the commercial.
What is repetition?
500
Give me a break. Give me a break. Break me off a piece of that ___ -____ Bar
What is Kit Kat?
500
This commercial uses this type of technique https://youtu.be/i4JlY4X4FTk
What is fear?
500
This technique,usually used by drug companies, is a bold statement that tells you what the product can do for you
What is a claim?
500
This commercial has a bunch of people singing opera.
What is JG Wentworth?
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