Principles
Colors
Type
Marketing
Who knew?
100
What are the two types of balance used in design?
Symmetrical & Asymmetrical
100
What set of colors is this picture displaying?
Primary colors
100
What two things does typography help your design with?
Legibility (ability to read) and Readability (how easy it is/quickly you can read)
100
What is the main goal of marketing design?
To have someone buy or sell a product or service.
100
Who discovered the separation of light in a prism?
Sir Isaac Newton
200
What principle would you use to reinforce an idea in your design?
Repetition
200
What color scheme is this?
Monochromatic
200
What is the importance of 72 points in type?
72 points is equal to 1 inch, which tells the true size a font would print on a piece of paper.
200
Name 3 types of marketing design.
Can include: emails, social media, packaging, web design, or video/motion graphics.
200
What company, discussed in class, best displays unity in its marketing and packaging?
Apple
300
What principle is best represented in this webpage?
Pattern
300
What color scheme does this picture use?
Analogous
300
What is the difference between serif and sans serif?
Serif has tiny feet on the letters, and sans serif does not. Serif is more formal, and sans serif is more relaxed and clean.
300
Explain why packaging and marketing design needs to be unified and eye-catching.
Answers will vary.
300
The Munsel Color Chart is also known as the _____ Color System.
Pantone
400
In your own words, how is variety used in this music festival poster?
Answers vary.
400
Name all 3 secondary colors and how to get them.
Green - Blue and yellow
Purple - Red and blue
Orange - Yellow and red
400
What is the difference between tracking and leading?
Tracking is adjusting the space between multiple glyphs/words, leading is adjusting the space between lines of text.
400
Define a landing page.
The webpage you land on after clicking a link.
400
How many glyphs do most fonts have?
265
500
Name all 12 basic principles of design.
Balance, Hierarchy, Contrast, Proportion, Pattern, White balance, Rhythm, Variety, Unity, Emphasis, Movement, and Repitition.
500
Name 3 sets of complimentary colors.
Red and green.
Blue and orange.
Yellow and purple.
500
Name an example of a font family.
Answers can vary.
One example: Arial, Arial Narrow, Arial Bold, Arial Semibold, and Arial Black.
500
What are the qualities kids would enjoy these items? What are the qualities, whether present or added, parents would enjoy?
Answers will vary.
Children tend to like animals and fun colors.
Parents like nutritional values and see-through containers.
500
What principle does this M.C. Escher painting best represent?
Rhythm