Introduction & Data
Between 1996 and 2001, smoking among 11-15 year olds dropped from what to what percent?
From 13% to 10%
What emotional purpose does smoking serve for teenagers?
Rebellion and belonging
What does the term ‘replacement smokers’ mean?
New young smokers replacing those who quit or die
What did WHO FCTC urge governments to ban in 2025?
Flavors and sweeteners in tobacco/vape products
What UK law banned most tobacco ads in 2002?
Tobacco Advertising and Promotion Act (2002)
At what age do most smokers start?
During teenage years
What is meant by “smoking as a rite of passage”?
It symbolizes maturity and independence
Name one way tobacco ads were placed to appeal to youth.
Youth magazines, festivals, bars, or clubs
What percentage of Zambian shops near schools sell single cigarettes?
93%
What global treaty regulates tobacco marketing?
WHO Framework Convention on Tobacco Control (FCTC)
What percentage of 15-year-olds were smokers in 1998?
21%
Why do young smokers choose specific brands?
To express their image and identity
What did companies do when the ASA rejected ads?
They looked for ways to bend or fight the decision
What report exposed flavored vapes near schools in Jordan, Pakistan, and Egypt?
STOP / Tobacco Tactics 2025 report
What does Article 13 of the FCTC prohibit?
All forms of tobacco advertising, promotion, and sponsorship
Which organization commissioned the original report?
NHS Health Scotland
How did tobacco companies exploit peer pressure?
By designing brands that fit in with youth social groups
What did the companies call youth target groups like ‘Urban Warriors’ or ‘Slobs’?
Market segments or clusters
Which 2025 study showed youth exposed to ads are twice as likely to try smoking?
China National Youth Tobacco Survey (BMC Public Health, 2025)
What loopholes still exist despite bans?
Sponsorship, point-of-sale, and online marketing
Name one research source that analyzed tobacco industry documents.
Centre for Tobacco Control Research (University of Strathclyde)
What phrase did one document use to describe smoking’s role in teen image?
An accoutrement to style.
What kind of product innovation was made to help youth hide smoking?
Low-smoke or ‘sidestream’ cigarettes
Which 2025 report found smoking imagery rising again in media?
Truth Initiative ‘While You Were Streaming’ (2025)
According to WHO 2025, what remains a major challenge to tobacco control?
Industry interference and youth-targeted marketing