Multibrand 2.0
I
I
Type of sound processing technology of Widex
Time-domain
The two primary brands
Signia & Widex
Number of employees that work at WSA globally
(estimation +/- 500 counts as correct answer)
12,500
Jan Makela's official starting date at WSA (month/year)
July 2024
Beer brand mentioned as an example of multi-brand success
Birra Moretti
Readiness of EXECUTION (day/month/year)
01 June 2025
Number of offices that WSA has globally
(estimation +/- 5 counts as correct answer)
45
Last names of two owning families of WSA
Tøpholm and Westermann
Multi-brand 2.0 will unlock the following benefit of scale
Shared architecture
The three most important stakeholders
Our group
Our customers
Our consumers
Height of windmill in Lynge
100 m
Number of main production sites WSA has
7
Three consumer segments that Widex will focus on
First-time wearers
Audio enthusiasts
Tinnitus
Finish this statement:
"From individual, competing brands to..."
"...two primary brands, a stronger whole"
Entire size (in sqm) of WSA premises in Lynge
(estimation of +/- 5.000 sqm counts as correct answer)
36,000 sqm
Number of employees in Global Marketing
(estimation +/- 10 counts as correct answer)
225