Totally TechStyle
Badass Brands
OKRs & KPIs, oh my!
Acquisition Action
Fun Facts
100

The two business partners and friends to thank for founding our company

Who are Adam Goldenberg and Don Ressler?

100
Singer Lizzo's childhood nickname, and the name of our shapewear brand

What is YITTY?

100

The acronym KPI stands for this term

What is Key Performance Indicator?

100

Our original and arguably most famous introductory offer

What is 2 for $24 leggings?

100

Our Chief Performance Officer who tests our styles with hard-hitting workouts

Who is Ginger Ressler?

200

This proprietary technology powers our platform

What is FashionOS?

200

This collection, launched in 2023, outfits everyday heroes

What is Scrubs?

200

You'll often hear Thorsten, our CFO, talk about this KPI

What is EBITDA?

200

Black Friday's technology-obsessed "sister day"

What is Cyber Monday?

200

The year Fabletics was born

What is 2013?
300

Employees live and breathe these three mindsets

What are Drive, One Team, and Innovation?

300

Fabletics Men's primary ambassador

Who is Kevin Hart?

300

The higher these two KPIs are, the happier we are

What are AOV (Average Order Volume) and LTV (Lifetime Value)?

300

The charge on your bank account if you forget to "skip the month"

What is $59.95?

300

Our brand boasts this number of brick-and-mortar retail stores

What is 90+?

400

The approach that all sale points are integrated, unlike most traditional retailers

What is omni-channel?

400
The two buckets inventory is broken down into style-wise

What are Core and Fashion?

400

Media spend divided by new VIPs give us this

What is CAC (Customer Acquisition Cost)?

400

Free access to this exclusive item is a great selling feature for acquisition

What is the Fabletics Fit App?

400

Our max compression fabric, and a fan favorite

What is PowerHold?

500

The three corporate locations that Fabletics employees work from

What are El Segundo, Louisville, and London?

500

The five "F's" of Fabletics

What are Fashion, Fit, Function, Fabric, and Fun

500

How often we evaluate and reassess our OKRs

What is quarterly?

500

The term we use to refer to customers after they submit their email on our website

What is a lead?

500

Our mission statement

What is, "To create the world’s most fashionable,
high-performance active lifestyle products for everyone and every body – at an accessible price."

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