Strategy
Where do we drive ad traffic?
Hotel website
ADR
Average Daily Rate
Define DMA
Designated Market Area
Example: Miami - Ft. Lauderdale
Name the call to action you would select for a Leisure / Business Travel promotional offer campaign?
Book Now
The number of times your ads were on screen.
What is impressions?
What ad placement drives the most clicks?
Facebook News Feed
BAR
Best Available Rate
Define Household Income
Household income refers to the combined gross income of all members of a household, defined as a group of people living together
Name four KPIs of the F&B Amplifier?
Reservations, Map / Get Direction Clicks, Phone Calls, RFPs, Menu Views, Email Signups
The audience that's eligible to see your ad.
What is reach?
Name 3 out of 4 ad formats?
Carousel, Single Image or Video, Collection, Instant Experience / Canvas
Comp Set
A list of hotels that are direct competitors.
Name four remarketing custom audiences?
Website, Past Guest List, Instagram Business profile, Facebook Page, Video, Instant Experience
What's the mid-funnel campaign for Leisure / Business Travel?
Leisure Remarketing Social Feed campaign
The average number of times each person saw your ad.
What is frequency?
True or False? A Google Display Ad has a better CTR than Facebook Newsfeed Ad.
False
Define Adara on Facebook
A data Co-Op to create a custom audience of people with intent to travel to the hotel’s location.
What do Meetings and Weddings amplifiers have in common?
Request For Proposals (RFP)
The total number of actions that people took on your ad.
What is Engagement?
What three marketing objectives do we commonly use to set up a campaign?
Traffic, Lead Gen and Conversions
Looks
The number of visitors that click through to the booking engine to look at the rates.
How many days will people remain in your audience after they engage with your content?
365
What's the top funnel demographic for the wedding amplifier?
People who have been engaged in the last 3-6 months.
Define 28-day click
What is an attribution window to track actions taken due to your ad during a particular time period.