FACEBOOK HISTORY
What year was Facebook launched?
2004
Before social media, name one traditional way companies advertised.
Newspapers, magazines, television, radio, or billboards.
What do we call the specific group of people a company wants to reach with its marketing?
Target audience.
Name one action a customer can take to interact with a Facebook post.
Like, comment, share, or click
True or False: Facebook originally launched for students at Sanford University.
FALSE
Who was one of Facebook's original creators?
Mark Zuckerberg
Unlike a newspaper ad, what allows a business to respond directly to a customer's comment on Facebook?
Two-way communication and direct interaction with customers.
A shoe company advertises running shoes to people interested in running. What marketing strategy is this?
Audience targeting
What does it mean when a Facebook post goes viral?
It spreads rapidly as many people view, share, or interact with it.
True or False: Businesses can use Facebook to communicate with customers without paying for advertisements.
True. Businesses can publish organic posts.
What was Facebook's original name when it launched?
TheFacebook
What major marketing advantage does Facebook offer over a traditional billboard?
Businesses can target specific audiences and measure digital interactions.
What is the difference between an organic Facebook post and a paid Facebook advertisement?
An organic post is shared without paying to distribute it, while a paid advertisement uses an advertising budget to reach an audience.
A business asks customers to share photos of themselves using its product. What is this type of content called?
User-generated content.
True or False: A Facebook post with thousands of likes is guaranteed to generate sales.
False. Engagement does not automatically lead to purchases.
What major Facebook feature launched in 2006 and organized updates from friends and pages into a central feed?
News Feed
How did Facebook change the way companies communicate with customers?
Customers could comment, ask questions, share opinions, and receive responses directly from businesses.
Why might a company advertise to a specific audience instead of showing its ad to everyone?
The advertisement is more relevant to potential customers and may reduce wasted advertising spending.
A company posts a funny video that gets thousands of shares but few purchases. What should the company examine to determine whether the campaign was successful?
Whether the campaign achieved its goal, such as sales, website visits, or leads, rather than measuring shares alone.
True or False: Facebook advertising tools can help businesses measure campaign performance.
True. Businesses can track metrics such as reach, clicks, and conversions.
In what year did Facebook open registration to the general public beyond schools and workplaces?
2006
A company tests two different advertisements and compares the results. What type of marketing does this represent?
Data-driven marketing
What is the marketing strategy called when a company shows ads to people who have already visited its website?
Retargeting or remarketing.
A Facebook post receives 50,000 views but very few clicks to the company's website. What could the company change to improve results?
Improve the call to action, make the link more prominent, or create more relevant content for its audience.
True or False: Facebook changed marketing only because it allowed people to create personal profiles.
False. Facebook also changed customer communication, content sharing, audience targeting, and measurable advertising.