Facebook Basics
What does this describe? " Setting up a Facebook Page Process of creating a business page on Facebook, offering updates to followers and various types of pages available"
Setting up a Facebook Page
What Involves being authentic, following the rule of thirds, posting at optimal times, making the most of pinned posts, and using emojis?
Facebook Content Strategy
This Meta tool is used to create, manage, and analyze paid ad campaigns.
What is Ads Manager?
Facebook targeting allows you to select your audience based on interests, demographics, and this.
What are behaviors?
This campaign objective is best if you want users to visit your website.
What is Traffic?
This is the free platform owned by Meta where businesses can connect with their audiences.
What is "Facebook?"
Involves important events, announcements, promotions, discounts, giveaways, and the use of emojis for increased engagement
Engagement
This mobile-friendly app allows you to manage posts, messages, and insights for your Facebook and Instagram pages.
Business Suite
This audience is made from users who’ve already interacted with your website or Facebook Page.
What is a Custom Audience?
This ad type changes content and visuals based on what users are most likely to respond to.
What is a Dynamic Ad?
Facebook was launched in this year.
What is "2004?"
Question posts receive 100% more comments than standard text posts
Ask Questions
This small piece of code is added to your website to track actions people take after clicking your ad.
What is the Facebook Pixel?
This audience type helps you reach new people similar to your existing customers.
What is a Lookalike Audience?
This campaign goal focuses on getting users to complete actions like purchases or sign-ups.
What is Conversions?
Optimizing location, page settings, profile/cover photo, call-to-action, description, and contact for business page
Facebook Page Optimization
Involves making businesses more discover able through stories, reels, live videos, and various content types
Stories & Reels
This type of targeting lets you choose your audience based on demographics, interests, behaviors, and location.
What is detailed targeting?
A great way to reach a specific location, like a city or zip code, is by using this setting.
What is location targeting?
This type of Facebook ad is optimized to generate direct responses such as clicks or downloads.
What is a Direct Response ad?
Subscribers receive verified badge, protection from impersonation, help for account issues, and increased visibility
Meta Verified
Utilizing influencers for brand promotion, as demonstrated by the Nike Case Study
Influencers
Options for targeting ads based on location, age, interests, languages, detailed targeting, and custom audiences
Facebook Targeting Options
When you exclude certain demographics or behaviors from seeing your ad, you're using this feature.
What is audience exclusion?
Before launching a campaign, you must set this, which determines how much you’ll spend.
What is the ad budget?