Demographics
Marketing
No longer at this address
Content & more
Potpourri
100
This pagerank number, which Facebook shares with just a few other top websites, is the highest ranking given
What is 10?
100
The 4 P's of traditional marketing include Product, Price, Place, and this.
What is Promotion?
100
The directory for THESE no longer exists on Facebook - now you must search for them, although millions are making them - and they sit inside your Facebook page from another site.
What is the APP directory?
100
A target give to get ratio would be this.
What is 12:1
100
Your posts will show up in more newsfeeds when they have a higher score on THIS scale, a score given to every thing posted on Facebook.
What is EDGERANK?
200
Pagerank, a trademark of Google, but developed at Stanford University, was created by this person.
What is Larry Page?
200
Traditional marketing usually focuses on THIS phase of the buying process.
What is the AWARENESS phase?
200
FBML was Facebook's own Mark-up language but now you'll need to know some of this to create and change the tabs on the left side of the page.
What is I-frame HTML
200
A good way to think of creating fresh content is like the daily care of one of these.
What is a pet?
200
You can post the same message across multiple platforms when you use Hootsuite or another one of THESE types of programs
What is an aggregator?
300
This percentage of active users who log on to Facebook in any given day.
What is 50%?
300
Because users talk about their past buying experience with an organization on Facebook and other sites, social media marketing usually focuses on THIS phase of the buying process.
What is the CONSIDERATION phase?
300
This was Facebook's great idea to go up against Groupon.
What is Facebook Deals?
300
A plug-in is used by plugging it in to THIS
What is a website?
300
This square box that just looks like some blotches can be printed on anything, scanned by a cell phone to get access to any website, and is called THIS.
What is QR code?
400
Users spend more time on Facebook doing THIS, than working on apps, photo's, profiles, or all other things.
What is reading the Newsfeed?
400
SEO, blogging, and social media are examples of THIS type of Marketing, which doesn't go out from the company to possibly interrupt consumers.
What is INBOUND MARKETING?
400
The Stop Online Piracy Act (SOPA) may change the Internet as we know it in 2012, and the Childrens Online Privacy Protection Act (COPPA) makes sure kids have permission to use a site, but THIS act to restrict minors to harmful material never took effect.
What is COPA - the child online protection act
400
If Facebook is like a family picnic and Linked-in is like the company boardroom, then Twitter is like THIS
What is a COCKTAIL PARTY?
400
Customers who are not profitable but are influential are not detractors but would be considered THIS
What is a promoter?
500
77% of employees do THIS at least once during the workday, whether their employers know it or not.
What is check their Facebook page?
500
When it comes to Facebook Marketing, THIS is king.
What is CONTENT?
500
Many things will be different in social media because we can be assured of one thing - it will always be doing THIS
What is changing?
500
The Middle of the sales funnel, where a prospect is converted to a customer, is not called tofu but THIS:
What is MOFU?
500
The question, "How likely are you to recommend our company?" is considered THIS question.
What is the ultimate question.
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