Ad Features and Tools
What feature allows you to create and manage your ads on the go?
Facebook Ads Manager mobile app
What feature was introduced to provide a more immersive and engaging ad experience?
Instant Experience (formerly Canvas) ads
What integration allows you to sync your product catalog with Facebook to create dynamic ads?
Facebook Catalog
What is the recommended character limit for Facebook ad headlines?
25 characters
What tool provides data about your audience’s demographics, page likes, and online behavior?
Facebook Audience Insights
What tool helps you track user interactions with your website after they click on your ad?
Facebook Pixel
Facebook rebranded its parent company to this name in 2021.
Meta
This feature enables you to create ads based on specific actions taken by users on your app.
App Event Optimization
What element of the ad is crucial for capturing the audience's attention within the first few seconds?
Hook
What metric indicates how often your ad was shown to the same person?
Ad Frequency
What feature allows you to split test different ad elements to find the best performing one?
Dynamic Creative
These ads are designed specifically for Instagram's vertical format.
Instagram Stories ads
This tool helps advertisers create multiple versions of ads with different headlines, images, and text.
Facebook Ad Library
What type of ad format combines multiple videos and images to tell a more engaging story?
Slideshow ads
What feature allows you to analyze the performance of your ads across different audiences?
Breakdowns
What tool within Facebook helps you schedule ads to run during specific times?
Ad Scheduling
What feature uses AI to help create more effective ads by suggesting headlines, images, and copy?
Facebook’s Creative Hub
What feature allows you to track offline conversions, such as in-store purchases or phone inquiries?
Offline Conversion Tracking
What aspect of ad copy is designed to prompt immediate action from the viewer?
call-to-action (CTA)
This tool can help you understand the interests and behaviors of your target audience.
Facebook Analytics
What feature allows advertisers to collect leads by auto-filling user information from their Facebook profile?
Instant Forms
This emerging ad format allows brands to integrate their products into users' virtual spaces.
Augmented Reality (AR) ads
What integration lets you manage and measure your ad performance across Facebook and other platforms?
Facebook Attribution
This principle emphasizes the importance of concise and clear messaging in ads.
KISS (Keep It Short & Simple or Keep it simple and straightforward)
_______ provides detailed information on how users interact with your ads.
Engagement Insights