Of Values, Beliefs and Attitudes, which are the most difficult to change?
Beliefs and Values
What does cognitive dissonance mean?
When you are presented with information that is inconsistent with your current attitudes
What is the difference between a proposition of Fact vs. Value?
A proposition of fact is something that is either true or not true.
A proposition of value is either immoral or moral.
Provide an example of a topic for a fact outline
These propositions focus on convincing your audience that something did/did not occur, it is/is not true, or it does/does not exist. Propositions usually contain the words is/is not, do/does not, etc.
How many of Aristotles traditional approaches must you use in your fact/value outline?
3
What is the difference between a direct and indirect route?
direct- an elaboration on logic and evidence. when you put in the effort to critically evaluate a message.
indirect- no elaboration, persuaded by factors such as credibility and emotion. when you put very little thought into information, ideas and issues.
Name one of the fear appeals to persuade
threaten listeners' loved ones
establish credibility
make sure the threat is real
make the threat scary
empower the listeners to act
don't exaggerate
Provide an example of a specific purpose statement for a fact based topic about climate change
At the end of my speech my audience will agree that climate change has negative affects on our planet.
Where must your signposts go in your outline?
After your introduction, after each main point, and before your conclusion
What does ELM stand for?
The elaboration likelihood model
(indirect and direct routes)
True or false you need to print out two copies of your outline and reference page when you turn in you fact/value outline
true
Provide an example of using Pathos
Pathos refers to an emotional appeal
What information must you include to cite a source?
Author
Year
Publisher
Credibility
(AYPC)
Fear appeal
the need to fully realize our highest potential
With the following information, how would you create an in-text citation for your fact/value outline
Author: Shea Bennett
Date: 2014
Credibility: Author for a well established publication
Publisher: Social Times
Shea Bennett (2014), an author on the website Social Times, reports that...then include the information you received from the website that you are discussing.