Tell 2 motives in choosing the coffee brand which are introduced in the text.
taste, budget, commercial, fairtrade
100
What was the first commodity to be sold under the fairtrade label?
coffee
100
Why do many corporations try to show their social responsibilities?
It's good for their profit.
100
TAshop is selling the products with a very reasonable price. (T/F)
F
200
When people choose the coffee brand, what motive is the most influential according to the survey at Citymarket stores?
commercial(promotion)
200
Fairtrade producers' revenue is a drop in the ocean compared to the amount of sales.(T/F)
F
200
Tell two companies which exploited laborers in developing countries and suffered costomers' boycott in result.
Gap, Nike
200
( ) ( ) is another company that is helping the laborers in developing countries by selling carvings and handicrafts for a little more money.
Trade Aid
300
"This is a deliberate marketing ploy to ( m ) you into thinking your purchase is contributing in some way to their economic well-being."
Cue1. The writer doesn't think buying fairtrade coffee can bring in dramatic and instant change.
Cue2. Giving sb a wrong idea or impression
mislead
300
What does the fact indicate that the sales of fairtrade products are increasing?
People are becoming aware of the reality of producers in developing countries.
300
Nonetheless, the reality for many workers in developing countries is still (s ) conditions.
It indicates many people work in poor conditions for low pay.
sweatshop
300
Without TA industry's revenue, what will happen to the laborer's family?
They can't live together because the laborer's have to move for new jobs.
400
This is the new motive FLO wants to expose.
This means relating to beliefs about right and wrong.
It is adjective.
ethical
400
Paying a little extra for a jar of coffee will not really (d ) the wallets of shoppers
The accident left a (d ) in my car door.
dent
400
Who revealed the reality that the companies exploited laborers in developing countries?
human rights organization
400
What does TA want to promote? What is the main goal of TA?