Rock
These four sports leagues are often referred to as the "Big Four"
NBA, MLB, NFL and NHL
In indirect consumption settings, the sport manager generates the majority of revenue from fans. In direct consumption, where does the revenue come from?
Country clubs, recreation centers and amateur leagues
What was unique about the 10 game "Superpass" promotion the Milwaukee Bucks created?
Fans buy tickets to 10 home wins instead of just 10 home games
eSports, cornhole, and women's flag football are all examples of what type of sports?
enrollment sports
The players most "harmed" by playing in a league with a collective bargaining agreement are the select few (what type of players)?
Players on long term deals or ones who just signed
This high school's inclusion on an ESPN broadcast caused a lot of controversy in 2021.
Bishop Sycamore
What system is in place to try to even the playing field between public and private high schools?
Class divisions
Your cover letter should NEVER begin with what phrase/type of phrase?
Hi I’m (insert name)
In fundraising, we typically see two motivations for giving. In transformational giving, the donor wants to make a difference or have good feelings from giving. In transactional giving, what is the donor looking for?
Visible improvement to a teams record or culture
The NCAA created divisions to allow for differences between different types of school. How many did they create (not counting subdivisions)?
3
What are some of the negatives of sport specialization researchers have discovered?
Injury, Burnout and Hurt progression
CRM is short for what marketing and sales term?
Customer relationship management
Sponsoring 14 sports is a requirement to be classified as what type of school?
D1 school
Firms like Aspire and Learfield are typically associated with what setting?
NIL deals
Named after a way you often get around in malls and airports, this describes the journey fans go on as they become more frequent buyers from the team.
Customer escalator
What are the main sources of revenue for college sport organizations?
Ticket sales, NCAA/conference distribution, TV/radio, Donations/endowments and institutional support and student fees
If we focus on private or competitive club teams, we are treating sport as a (what type of) good?
Sport for competition, pay to play
In sports, our product is produced and (what?) at the same time?
and consumed
The student fee for athletics at KU was eliminated in 2019. Before that happened, the fee was how much a semester?
Seven dollars
The Kansas City Monarchs are an example of an independent baseball team because they control their own roster. A team like the Omaha Storm Chasers has their roster controlled by a major league team and are called what?
Triple A affiliate
Competition and being a part of something bigger are reasons people want to do what?
Work in sports
A loaded ticket is different from a regular ticket because it includes what types of things?
Special deals on food like a free hot dog or beer plus other incentives besides just your seat.
The Kansas City Chiefs created a unique Game Day Pass. If I buy a ticket through this program, how can I transfer it to a friend?
Email the ticket and have them view it in their mobile app.
The NAIA is a governing body for what level of sport?
Intercollegiate athletics separate from the NCAA
Outside of a few select, very profitable institutions the vast majority of athletic departments are funded by the university through what method?
Institutional subsidies