Puffs
In 1980 Puffs’ first licensing deal was built around this iconic sci-fi film.
What is Star Wars: The Empire Strikes Back?
This iconic tagline was introduced in 2009 and encouraged consumers to find the joy in all the little moments - including their time in the bathroom.
What is "Enjoy the Go"?
This iconic tagline has been used since 1970 and is one of P&G’s longest continuously used assets.
What is "The Quicker Picker Upper"?
This plant was the birthplace of P&G Paper when P&G purchased the Charmin Paper Mills in 1957.
What is the Green Bay plant?
In 2023, this famous NFL star became the face of the Bounty Wingman campaign.
Who is Rob Gronkowski?
To combat any competitive response from Kleenex following the launch of Puffs Plus, Puffs added this ingredient to their product to reinforce the therapeutic and soothing equity of the brand.
What is aloe?
In 2007, the Big Bang Initiative marked the introduction of these two Charmin products.
In 1990, this innovation responded to the insight that consumers tear their sheets to the size needed for different jobs to increase value.
What is Select-A-Size?
As of 2024, this site is undergoing the largest capacity expansion in P&G history!
What is the Box Elder Plant?
These lovable stop motion characters were first introduced in a series of whimsical ads in 2000 and helped turn around a struggling brand.
This product, introduced into test markets in 1972, brought consumers the first cube shaped tissue box, designed to fit in any room in your home.
What is Posh Puffs?
In 2004, Charmin became the first P&G brand to advertise during this major event.
What is the Superbowl?
This P&G innovation took almost 10 years to develop and transformed the category in 1991, despite two separate attempts by the CEO to cancel the project.
What is CPN?
This plant was home to the company’s first TAD machine and at one point installed new paper machines every 6 months to keep pace with the growing business!
What is the Mehoopany Plant?
The name of the first Charmin bear, inspired by creator Sherry Nemers’ uncle.
Who is Leonard?
P&G innovator Dr. David Byerly, credited with creating the technology that was the foundation of Puffs, also invented the technology behind this P&G brand.
What is Tide?
In 2002, Charmin began this program that brought “Charminized” bathrooms to state fairs, concerts, festivals, and more, and delivered huge wins for the brand.
What is the Point of Use program?
In 1994, this product change offered a clear visual to consumers of Bounty’s quality and strength and eventually became central to the brand’s visual identity.
What is the Diamond Weave?
This site led in developing racial diversity programs in P&G plants, including the creation of the Black Managers Task Force in 1973.
What is the Albany plant?
This fictional grocer was named the 3rd most recognizable American in 1978 behind Richard Nixon and Billy Graham.
Who is Mr. Whipple?
In 2003, Puffs partnered with this external brand to create colorful and endearing back-to-school tissue sets.
What is Crayola?
In 1928, this company registered the brand name Charmin to go along with its “charming” new tissue product.
What is the Hoberg Paper Company?
In the late 1980’s, Bounty introduced this colorful key Value-Add product in a first for the category, which delivered then-record profits despite $30MM pulp inflation.
The site’s historical wins include starting up the Always production line, winning the National Safety Council’s Award of Merit in 1984, and creating a baby comfort station during a 1986 District Fair to hear consumer insights first-hand.
What is the Cape Girardeau Plant?
This waitress and businesswoman, played by Hollywood pioneer Nancy Walker, fearlessly tackled diner spills with her Quicker Picker Upper.
Who is Rosie?