Leadnow-isms
10k active test
Heated Rivalry
Attribute that quote
Grab bag
100

To boast or brag

What is to flex?

100

On October 2nd, a supporter replied to an email test with a 600 word essay on the viscosity of bitumen, in response to this action

What is Prime Minister Carney: Reject Smith's BC Pipeline

100

This Canadian actor had his breakout role as Shane Hollander

Who is Hudson Williams?

100

"I hate justice"

Who is Kate?

100

Ed Asner voiced Carl Fredricksen in this Pixar film that ballooned to $700 million-plus at the box office.

What is Up?

200

A chocolate bar with a centre of honeycomb

What is crunchy?

200

On January 5, our email with this message to our supporters had a record 0.32% unsubscribe rate

What is "Thank you"

200

The names Ilya and Shane save each other under in their phones

Who are Lily and Jane?

200

"I read your big beautiful comments"

Who is Horeen?

200

The only stone that floats

What is pumice?

300
A slang term for shoes or sneakers

What are kicks?

300

This issue area is the only one where Leadnow hosted Click to Calls in 2025 – three in fact

What is the Palestinian solidarity campaign

300

The bar that Kip and his friends frequent to watch Scott's games

What is The Kingfisher?

300

“Have a hard stop at five today.” 

“So does the queen.” (second line)

Who is Jonathan?

300

Research for rubber substitutes during World War 2 lead to the creation of this famous children's toy.

What is Silly Putty?    

400

A light coat

What is a topper?

400

Leadnow's best-performing fundraising test of 2025 was crowdfunding to pay for this election campaign tactic

What are radio ads

400

The name of the smoothie that Scott superstitiously continues to order from Kip at Straw + Berry

What is Blue Moon Over Brooklyn?

400

“This is a good reminder that things aren’t gonna get better, sorry”

Who is Shanaaz?

400

A group of flamingoes

What is a flamboyance?

500

Incinerating Oscar the Grouch's home

What is burning trash can?

500

On October 14th, Jesse had a conversation in #funnels all by herself where a climate email had below average Open, Click, Action and Unsub rates, and she decided on this next step

What is wide send to Climate Actives

500

The team Ilya's team beat to win his first cup

Who are the San Francisco Mission?

500

“I love you guys and your meme game is on fire”

Who is Matthew Green?

500

This company was founded in 1889 producing playing cards, it is now a household name in home entertainment.

What is Nintendo?

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