Ethics
the various beliefs, behaviors, languages, practices and expressions considered unique to members of a specific ethnicity or national origin.
To be in a hurry
What is fashion promotion?
process of delivering the value of fashion brands, products and services to the customers
What is personal selling?
any form of direct contact between a salesperson and a customer
List at least 2 responsibilities of vendors.
completing orders – delivering merchandise to buyers in a timely manner – negotiating specific terms with buyers regarding features such as price – ensuring merchandise matches order in both quality and quantity
What is cultural appropriation?
the use of objects or elements of a non-dominant culture in a way that reinforces stereotypes
What does bestowed mean?
To give as a gift.
Name at least 2 factors that influence fashion marketing.
How should a good salesperson prepare for a sale? List at least 2.
- learning product information
– studying industry trends
– exploring sources and methods of prospecting
Dating terms are typically written: 2/10, net 30. What does this mean?
If invoice is paid within 10 days, they will receive a 2% discount. If not, the full amount is due within 30 days.
List at least 2 reasons why sustainable fashion is important.
What does exclude mean?
To leave out
Name an example of a special event.
What is suggestion selling?
Pointing out other products the customer might be interested in buying – usually products related to the main sale
Freight on board
What is sustainable fashion?
term describing products, processes, activities, and actors aiming to achieve a carbon-neutral fashion industry
What does cognizant mean?
Being aware or having knowledge of something
What is email marketing?
Summarizes real-life business scenarios or fictitious accounts of a business situation or dilemma
Merchandise plans are usually made how often?
Every six months.
How can you read more critically?
Read with a pen, highlighting key statements, parts, or points. Also, make note of words or terms you don’t understand so you can look them up later.
What does cacophony mean?
A harsh, unpleasant mixture of noise.
What is the first step in creating a mass email?
Build a list of recipients.
List at least 5 steps of the selling process.
Approaching customer, Determining needs, Presenting product, Overcoming objections, Closing sale, Suggestion selling, Building relationships
How should you evaluate a display’s effectiveness?
Look at sales data for the merchandise from the display