Unit 1
Which fashion theory suggests that fashion trends start among the upper class and then are gradually accepted by the masses?
Trickle Down
Everwood Studio photographs home interiors for use in home fashion magazines. Everwood is part of which fashion industry segment?
Auxiliary group
The overall form or outline of an outfit or clothing style is the:
silhouette.
What is a basis for psychographic segmentation?
Lifestyle
Nordstrom department store distinguishes itself from other department stores by providing exceptional service and exceeding customer’s expectations. Nordstrom uses which type of selling?
Customer-oriented
Wear a new style only after it is widely accepted
Amy purchases a cashmere sweater to give to her mother for Christmas. What is Amy’s role?
Customer
Which is the action of studying market conditions, consumer lifestyles, current events, and the mood of the public to provide reports for apparel markets?
Forecasting
Caroline received a questionnaire in the mail that asked questions about her income, lifestyle, fashion preference, and shopping habits. The questionnaire is a:
consumer survey.
Successful salespeople should display which characteristic?
Skilled in solving customer problems to create repeat customers
Which action is usually demonstrated during the rise stage of the fashion cycle?
Retail fashion buyers order the items in quantity
Macy’s hires decorators to create window displays during the Christmas season. The decorators only decorate for large, upscale department stores. Which type of distribution strategy is being used?
Selective
In predicting fashion trends, Janae reviews fashion publications, catalogs, and websites. This type of marketing research is:
forecasting.
There is only one department store in a small, rural town in North Carolina without any competitors. The store dominates the industry in that area. This describes which competitive market structure?
Monopoly
A decided customer displays which characteristic?
Knows exactly what he/she wants and why
Leather jackets were first popular among lower income groups and then gained acceptance from the higher-income groups. Which fashion movement theory is illustrated?
Trickle up
Concord Mills shopping mall contains discount stores such as Bass and Manhattan Shirts. Since these stores are manufacturer-owned and operated, which type of retailer is available?
Factory outlets
Predicting fashion trends is:
forecasting.
Deon works for a company that is complex, expensive to form, and heavily taxed. Which type of business organization does this describe?
Corporation
Courtesy, interest, helpfulness, and tolerance are which essential expectations of sales associates?
Characteristics necessary for positive customer relations
Jeans, once worn by laborers as a work garment and later adopted by teens as streetwear, have now become popular among all ages and income levels. Which fashion movement theory is illustrated?
Trickle-up
An establishment that individually buys the right to use a famous or established name or trademark in a specified trading is which type of retailer?
Franchise
Colors, textiles, silhouettes, and design are elements used to forecast which fashion movements?
Trends
Ashley prefers to work alone and enjoys the prestige and feeling of accomplishment that comes with owning a hair salon. Which type of business organization does this describe?
Sole proprietorship
An example of verbal communication is:
active listening.