6.01(a)
A written news story sent as publicity to a newspaper or magazine is a:
press release.
The goal of promotion in the decline stage of the fashion cycle is to achieve which action?
Gain customers’ loyalty with reduced prices
An attractive, appealing display of merchandise combined with effective store layout and decor is:
visual merchandising.
Which are examples of fixtures used in visual presentations?
Shelves, tables, rods, and stands
Which type of promotion do businesses generally have the least control over?
Publicity
Fashion shows and trunk shows are examples of:
special events.
During the obsolescence stage of the fashion cycle, promotion is used to achieve which action?
Emphasize large markdowns
Which is a goal of visual merchandising?
Create sales
A display in which one side is a mirror image of the other illustrates which principle of design?
Balance
Which form of fashion promotion can attract customer attention near merchandise by using sound and movement?
Video
Which form of fashion promotion entices customers to enter the store and effectively presents the merchandise the store has to offer?
Visual merchandising
Which promotional medium allows for only short, general messages, but has the advantage of repetitive viewing?
Outdoor signage
Which is a favorable action of lighting that is important in displays?
Placing focus on particular merchandise
Which actions help a store’s visual merchandising that encourages customers’ buying decisions?
Presenting the merchandise in the most attractive way
The perception of the store in the minds of its customers is the store’s:
image.
Which form of promotion is expensive because it requires individuals to make contact with potential customers?
Personal selling
Reebok, athletic shoe retailer, places advertisements for their shoes in Sports Illustrated. This is an example of which advertising?
National
Which is a purpose of showing customers how to wear and accessorize merchandise?
Visual merchandising
Belk created a display featuring a new line of holiday attire. This is an example of which type of interior display?
Promotional
Carl is in charge of visual merchandising for watches. He uses mannequins to display the accessories for customers. This describes which aspect of interior displays?
Props
The goal of promotion at the peak of the fashion cycle is to achieve which action?
Persuade consumers that the company’s version of the item is best
Maybelline advertises its makeup products in Seventeen, a magazine. This is an example of which type of advertising?
Product
Lydia was unsure what to buy her brother for his birthday. When she passed Hollister, a clothing store, she noticed a leather jacket in the store window with a 20% off sign. This is an example of which type of display?
Promotional
Macy’s department store wants displays that can stand alone on the sales floor in the entrance. This describes which type of window display?
Island
H&M clothing store wants to direct customers’ attention and place emphasis on specific items. This describes which aspect of interior displays?
Lighting