The specific segment of a total market that a company desires to have as customers and toward whom it directs its marketing effort
What is target market
100
refers to staff and salesperson who work for the business, customer service
What is people
100
employs hundreds of thousands of people, also ranges from small family owned businesses to large multi-million dollar corporations
what is womenswear
100
what was woren by women in the 1950's
What is most women would wear dresses designed as almost a maids dress and of course there were the famous poodle skirts. Girls' dresses fluffed out with petticoats and crinolines worn under the skirt. They were usually of a floral pattern.
100
dividing consumers into groups according to their response to a product
What is behavioral segmentation
200
communication used to inform, persuade, or remind people about a business's products
What is promotion
200
satisfying the customers needs and consumers
What is product
200
one of the more stable divisions due to increased demand for childern's fashions in general
What is infants&children
200
what shoes were famous in the 1970s
What is usually high. Platform shoes were quite popular on the dance floor.
200
importance of fashion forecasting
What is accurate forecasting makes it possible for the fashion industry segments to prepare for and meant consumer demands
300
obtaining the money needed to cover the costs of operatng a business
What is financing
300
meets customers values
What is pricing
300
produces billions of dollars worth merchandise each year in plants throughout the world, also changes slowly, but interest and demand continue to grow
What is menswear
300
what hairstyles were in style in the 1960s
What is beehive and flip-style hairdos were more popular for women. For the men, bowl cuts, such as the ones that are similar to what the Beatles wore are very popular as well
300
those who accept and wear a fashion only after it becomes acceptable to the majority
What is fashion followers
400
the transporting, storing, and handling of goods on their way from manufacturer to the consumer
What is distribution
400
given out to show the consumers what the product is about
What is promotion
400
viewed as impulse items that bring additional revenues to companies, its an experienced boosting while licensing agreements. also extend a consumers wardrobe important in poor economic times
What is accessories
400
what were the jumper blouses in 1920s made of
What is cotton or silk
400
specific marketing activities designed to have fashion oriented right time, place
What is fashion merchandising
500
concepts and procedures necessary in designing, producing, maintaining, improving, and obtaining products or services to meet customer needs
What is product/service management
500
location where consumers are near
What is place
500
bed linens, bathroom items, table and kitchen linens
What is domestics division
500
what was a popular accessory for women in the 1920s
What is helmet style, draped hats, cloches, turbans and pokes were all popular and usually featured a variety of fabrics, cut-outs, lace accents,
500
maria is an analyst for payless shoes. she analyzes the market before a new store is built in a certain to be sire the customer base is located in the area, what function is being described