Fashion
organization main purpose isn't making money for its owners.
Nonprofit Organization
A business or other organization whose primary goal is making money.
For Profit organization
Primary goal of marketing
Increase sales and Profit
people who use products
Consumers
All the marketing activities designed to satisfy the needs and wants of sports consumers
Sports Marketing
Small bag in envelope style, carried in the hand.
Clutch Bag
Any bag that closes by pulling a cord, usually of a pouch type
Drawstring bag
What is the Marketing Mix
Price, Product, place, Promotion and People
money left to spend after necessary expenses are paid
discretionary income
Olympic-style games for athletes with disabilities.
The Paralympic Games
Designs imprinted on fabrics in imitation of fur of the leopard, giraffe, ocelot, tiger, or zebra
Animal Print
An article of apparel that completes the basic costume, such as shoes, gloves, hats, handbags, etc.
Accessory
The specific group most
likely to buy your product?
Target Market
approval or support of a product or idea, usually by a celebrity
Endorsement
the promotion of a company in association with a property
sponsorship
quantities of a good/service that producers are willing and able to provide at a particular time at various prices
Supply
amounts of goods or services that consumers are willing and able to buy at that time at various prices
Demand
Dividing a broad consumer or business in to Sub groups?
Market segment
NCAA stands for?
The National Collegiate Athletic Association
Education Amendment, advanced girls’ participation in sports. ( a law that bans gender discrimination in schools that receive federal funds)
Title IX
Types of balance in which the two halves of a design are different but are equal in optical weight
Asymetrical Balance
A store owner purchased a gross of pencils for $216 and sold each pencil for $1.75. How much profit or loss did he make? (Hint : gross = 144)
Cost price (CP) = $216
Selling price (SP) per pencil = $1.75
Total SP = 144×1.75=252144 \times 1.75 = 252144×1.75=252
Profit = SP − CP
252−216=36252 - 216 = 36252−216=36
✅ Profit = $36
What does SWOT analysis stands for?
Strength, Weakness , Opportunity or Threats
A device used to view a sequence of moving pictures
kinetoscope
expands the potential for profit in sports marketing and entertainment marketing. (the overlapping of product promotion)
convergence