BIO
He is the author of Fast Food Nation.
Who is Eric Schlosser?
What type of restaurant did the McDonald brothers originally operate?
What is a hamburger restaurant?
What company did Ray Kroc help turn into a nationwide fast food chain?
What is McDonald's?
What was Ray Kroc selling when he first became interested in the McDonald brothers' restaurant in 1954?
What are milkshake mixers?
What is the name for a business that allows others to operate under its brand?
What is a franchise?
This type of journalist investigates issues and exposes problems in society.
What is an investigative journalist?
What was unusual about the McDonald brothers original restaurant system that impressed Ray Kroc?
What is an assembly line approach to preparing food?
What business model helped McDonald's expand into more locations?
What is franchising?
Who were the two brothers that Ray Kroc convinced to sell him the rights to franchise McDonald's?
Who are Richard and Maurice McDonald?
What does advertising try to influence customers to do?
What is buy products?
Schlosser attended this Ivy League university, where he studied American history.
What is Princeton University?
What did Ray Kroc want to achieve by expanding McDonald’s through franchising?
What is to establish a restaurant chain across the country?
Why was having the same menu and preparation methods at different locations important to McDonald's?
What is providing customers with the same experience?
What bill did Richard Nixon support that interested Ray Kroc because it could lower labor costs for McDonald’s?
What is a bill that would allow fast food restaurants to pay teenage workers less than the minimum wage?
Why might advertising to children affect the purchasing decisions of their parents?
What is that children may ask their parents to buy advertised products?
What year was Fast Food Nation published?
What is 2001?
What common goal connected McDonald’s and Disney in their approach to American consumers?
What is building brands and bringing loyal customers?
Why was Ray Kroc interested in expanding McDonald’s beyond the original restaurant?
What is to increase the company’s profits?
What was the name of the place where McDonald’s trained its managers and franchise owners?
What is Hamburger University?
What did McDonald’s do to make its brand familiar and appealing to children across the country?
What is using advertising and marketing to build brand recognition?
What major issue did Eric Schlosser investigate that inspired him to write Fast Food Nation?
What is the impact of the fast food industry on American society, workers, and culture?
What did Ray Kroc believe was important about keeping McDonald’s restaurants consistent as the company expanded?
What is making sure customers have the same service at every location?
What did Ray Kroc’s approach to running McDonald’s show about his priorities as a businessman?
What is expansion, efficiency, and profitability?
What was the name of the interactive exhibit at the Ray Kroc Museum that let visitors ask Ray Kroc up to 36 questions, answered through old video clips?
What is “Talk to Ray”?
How did Ray Kroc use franchising to turn McDonald’s into a large business?
What is having other people open McDonald’s restaurants helping them expand the brand?