The Rise of Fast Food
Advertising
Ranching
Chicken Growing
100
How much money do Americans spend each year on fast food?
$110 Billion
100
What is one purpose of McDonald's Playlands listed in the book?
"Playlands bring in children, who bring in parents, who bring in money."
100
What is soil erosion?
The washing away of soil by wind, water or other causes.
100
How quickly after the release of the nugget did McDonald’s become the second-largest purchaser of chicken in the US?
Within one month.
200
Where did the rise of fast food occur?
What is Southern California. OR San Bernadino County
200
What percentage of American children (aged 3-9) visit a McDonald’s each month?
90%
200
Why do rivers without plants on their banks erode more quickly?
Their roots hold the soil in place.
200
Today, who is the largest meat producer in the world?
Tyson.
300
The rise of fast food corresponded with the rise of what technology?
The automobile
300
What does the author mean when he says, “The life’s work of Walt Disney and Ray Kroc had come full-circle, uniting in perfect synergy?”
They both succeeded at creating an emotional connection between consumers and their brand, and used this connection to advertise for each other.
300
Why does the author talk about the soil erosion that happened from runoff from Colorado Springs?
To demonstrate that the city was built rapidly without much planning or concern for the environment.
300
How much did a chicken house cost to build in 2001? How much did chicken growers make a year on average?
$150,000; $12,000 a year
400
Why did the McDonald's brothers transform their restaurant in to a "speedee service" restaurant?
They were tired of paying expensive cooks and car-hops.
400
What does advertising professor James McNeal mean by “getting children to see a firm in much the same was as [they see] mom or dad, grandma or grandpa?”
That advertisers want consumers to develop an emotional connection with their product.
400
Why does the author contrast the new housing development around Colorado Springs with the danger of the landscape?
He wants to show how urban sprawl rapidly grew over a natural landscape.
500
What effect did the fast food industry have on the American workforce?
They are a huge employer that hires mostly unskilled laborers who work for low wages
500
How long does it take for an inch of soil to form?
It may take hundreds to thousands of years
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