Bonvoy Basics
Enrollment Call Flow
Assumptive Language
Common Caller Types
Do’s & Don’ts
100

What is the name of Marriott’s loyalty program?

What is Marriott Bonvoy?

100

What should you ask for right after learning the callers reason for call?

What is their Bonvoy member or email and ZIP code?

100

“I’ll go ahead and get that set up for you now” is an example of what?

What is assumptive language?

100

Can a caller enroll if they are calling for someone else?

What is yes, if they enroll themselves?

100

DO or DON’T: Offer enrollment on every eligible call.

A: What is DO?

200

How many Marriott brands are part of Bonvoy?

What is over 30?

200

When should you offer Bonvoy enrollment?

What is every time the caller is not a member?

200

What’s a stronger alternative to “Would you like to enroll?”

What is “I’ll get you enrolled so you can unlock exclusive member rates right away”?

200

Can a travel agent calling for a guest be enrolled?

What is yes, the agent can enroll themselves?

200

DON’T forget to mention what before ending the call?

What is thanking the caller time/business?


300

How many points does a member typically earn per dollar spent?

What is 10 points per dollar?

300

What should you ask for before enrolling someone?

What is their permission?

300

True or False: It’s okay to skip the enrollment if the caller seems busy.

What is False?

300

Can a spouse calling to check on a reservation be enrolled?

What is yes, if the spouse is not already a member? 

300

DO or DON’T: Enroll someone without their permission.

What is DON’T?

400

Name two ways Bonvoy members can redeem points.

What are free hotel stays and experiences?

400

What must you do after completing an enrollment?

What is confirm the membership number?

400

Turn this into assumptive language: “Do you want to join the program?”

What is “Let’s get you enrolled so you can enjoy the perks.”

400

If a parent is calling for their child’s stay, can you enroll the parent?

What is yes, enroll the parent if they are not a member?

400

What’s a DO when using the member’s name during the call?

What is using their last name professionally (e.g., Mr. Smith)?

500

Name three benefits of joining Marriott Bonvoy.

What are exclusive member rates, free Wi-Fi, and mobile check-in?

500

What’s one way to naturally introduce Bonvoy during a service call?

What is tying it to a benefit like exclusive member rates, earning points or getting free Wi-Fi?

500

Name one benefit-focused phrase that encourages enrollment.

What is “This will ensure you get credit for your stays and start earning rewards”?

500

Who is the only person you can enroll during a call?

What is the caller themselves?

500

DO or DON’T: Skip the call flow if the call is short or feels rushed.

What is DON’T?

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