Appeals
Pathos
emotional appeal.
persuades you with emotion
problem & solution
info conveyed as an issue, then presents solution
simile
uses like or as
Ethos
Persuades using expertise & credibility
compare and contrast
similarities and differences of people, places, concepts..
imagery
uses sensory details to create a mental picture
Logos
persuades using logic, facts, & statistics
cause and effect
reflects causal relationship, what happened is the effect and the details are the cause
hyperbole
exaggeration
rhetoric
informs and motivates audience
description
information presented in sections, begins with central ideas
personification
gives non-living objects human like characteristics
kairos
timeliness of an argument
sequence
information presented in a series of steps or process
allusion
reference to a well know person, place, or thing