Mobile Marketing Fundamentals
True or False: There are more than 2.8 billion people who use Facebook, WhatsApp, Instagram or Messenger each month.
True!
Select this campaign objective if you want to send people from Facebook to a URL.
Traffic
The cost for each time an ad is clicked on.
Cost-per-click (CPC)
Promotional content that displays multiple images or videos that scroll from left to right.
Carousel
A controlled experiment that compares multiple ad sets to see which performs the best.
A/B Test
These are the four Facebook advertising platforms.
Facebook, Instagram, Messenger, Audience Network
Select this campaign objective if you want to prompt valuable actions on your website, in your app, in Messenger or in WhatsApp.
Conversions
The number of times a link on a web page is clicked on compared to the number of times it is displayed.
Click-through rate (CTR)
A type of video that's created using still images or videos, and may contain a music soundtrack.
Slideshow
An interface where you can view, make changes and access performance reports for all your campaigns, ad sets and ads.
Ads Manager
This feature allows Facebook machine learning tools to determine where your ads will be most effective across Facebook advertising platforms.
Automatic Placements
Select this campaign objective if you want to maximize the number of people who will be shown your ad and how often it will be shown to them.
Reach
The cost to you each time an action is taken because of an ad.
Cost-Per-Acquisition (CPA)
An assembly or grouping of promotional items that may be systematically ordered.
Collection Ad
A component of ad delivery through which you declare the maximum price you're willing to pay for a click, impression, or conversion.
Ad Auction
Cisco predicts that nearly X% of the world’s mobile data traffic will be video by 2022.
79%
Select this campaign objective if you want to start and/or renew conversations with your customers.
Messages
The measure of the total value (such as total purchases) attributed to a group of customers using a third-party developer app.
Lifetime Value (LTV)
Used to help you to expand your target audience rather than target those who've already visited, browsed or purchased items on your website.
Dynamic Ads for Broad Audiences (DABAs)
A piece of code installed on your website that captures website events.
The Facebook pixel
These are the five general tips Facebook recommends to boost the power of your ad creative.
1. Use movement
2. Adjust aspect ratios for mobile
3. Use automatic placements
4. Leverage Messenger
5. Leverage immersive ad formats
Select this campaign objective if you want to reach your target audience with relevant products from your online catalog in an automated way.
Catalog Sales
A metric that gives you insight into people's attitudes towards your brand and Brand Awareness.
Conversion Lift
An interstitial landing page that loads instantly when someone taps on an ad on Facebook or Instagram
A set of controls advertisers can use to prevent their ads from running alongside certain types of content within Audience Network, Facebook Instant Articles and Facebook in-stream video.