What four (4) words are represented by the "4P's"?
Product, Price, Place and Promotion
Which 2 famous entrepreneurs own Space companies?
Elan Musk and Jeff Bezos
What image does Starbuck's have as its logo?
A mermaid with two tails.
True or False? Many large, high-value companies in Silicon Valley were founded by immigrants.
True.
Do investors consider the "target market" of a start-up important in a business plan? Why or why not?
A target market is essential to understanding the market size and growth potential of a start-up.
What do the terms "B2C" and "B2B" stand for?
Business to Customer (or Consumer) and Business to Business. B2C and B2B are two different business models,
What entrepreneur was fired from the company he started?
Steve Jobs was a Co-Founder of Apple and was fired (and later re-hired) by Apple's Board of Directors.
Which logo is more effective: a Descriptive logo or a non-Descriptive logo?
The descriptive logo is more effective according to Harvard researchers.
Name three (3) famous Silicon Valley companies?
Google (Alphabet), Apple, and Facebook (Meta)
What chart helps investors better understand the potential competition and risks of a start-up?
SWOT
What are the four concepts that "SWOT" refers to?
Strengths, Weaknesses, Opportunities, Threats
Which American Co-Founder of a major tech company became famous for his philanthropy?
Bill Gates
What company uses the tagline: "The Happiest Place on Earth"?
Disney
Where is Silicon Valley? (Be Precise)
In Santa Clara County.
What character traits do investors look for in the Founders of a start-up? (Name three)
Integrity, Confidence, Resilience, Perseverance, Ambition, Fortitude, Trustworthiness, Intelligence, Charisma, Timeliness, Creativity, Passionate
What does "Inc." mean when used in a company name?
Incorporated. As in the legal entity "Corporation."
Which entrepreneur has destroyed the brand of his own company's products?
Elan Musk has been accused of undermining Tesla's image because of his politics.
Which car company is known by the tagline, "The Ultimate Driving Machine"?
BMW
Until the late 1960's, the land area known as "Silicon Valley" was used primarily for what purpose?
Agriculture.
What is a break-even point?
This is the point in time when the revenues of a start-up take over the costs required to run the business.
What does the term "ROI" measure?
Return on Investment. (It measures how much profit one makes on an investment.)
What country did the Founder of DuoLingo come from?
Guatemala.
Why is a tagline important?
A tagline leaves a memorable impression and expresses a company's mission.
True or False? More than 20% of all U.S. start-ups are based in the San Francisco Bay area.
According to several sources, last year roughly 15000 start-ups were located in / around Silicon Valley. New York, in second place, had 6,000 fewer start-ups.
What is the one overriding factor that counts most for investors in determining if a start-up will be successful?
The founder(s) is often the most important factor for investors when analyzing the potential risks and the probability for success.