Geo-Targeting
What does POI stand for?
Point of Interest
You need to revise a budget and geo. Which team do you put a ticket in to?
yield
Which department do you work with to set up measurement studies?
partnerships - measurement
What is the difference between a post click and a post view conversion?
a post click conversion is when a user clicks through the ad and converts within that same session. a post view conversion is when a user is exposed to the ad but goes back and converts at a later time
Where are the 3 places you need to update an OOO message with when you will be out?
1. Outlook 2. Slack 3. Jira
What is the one type of geo we CANNOT target in SF? What is the alternative?
county; zip code is alternate
You need to onboard a client's CRM's list segment, which team do you put a ticket in to?
partnerships - data
What are the 3 foot traffic/in store visitation partners we work with?
1. FSQ (Placed) 2. Cuebiq 3. InMarket (9th Decimal)
for mobile only campaigns, which ad size is critical for delivery and performance?
320x50
What is the new billing deadline as of February 2023?
noon EST on the 5th business day
What is the name of the tool to pull lat/longs from? Where is it located?
Address validator; platform
You need to add a 3p pixel (ex. Adara, Adelaide, Arriavlist, etc.) to a campaign after launch, which team do you put in a ticket to?
yield
What are the two Brand Lift Study partners we can run?
1. Millward Brown 2. Upwave
For CTR campaigns, which device typically performs best? For CPA campaigns, which device typically performs best?
CTR - mobile
CPA - desktop
What is an SDK used for?
in-app conversion tracking
which device type cannot be used for lat/long targeting?
Bonus: what is the alternative for this device type?
desktop
ad ops sets up desktop to deliver to the lat/long's zip code
You want to re-pull an updated contextual sitelist for a campaign. Which team do you put a ticket in to?
Partnerships - Inventory
What is the name of our click2cart measurement partner?
SmartCommerce
What is Margin?
the % of money ADT actually makes on a campaign
What does HCP stand for? What does DTC stand for?
Healthcare Provider
Direct to Consumer
What's the difference between POI Location Targeting and Geo-REtargeting?
POI location targeting is targeting users who are currently at a location.
Geo-REtargeting is targeting users who have been to a location in the past.
A client wants a match rate for their CRM list. Which team do you put a ticket in to?
Partnerships - Data
What is the name of our newest CPG sales lift measurement? (hint: thursday training)
ANSA
What is the % of margin where sales will no longer make commission?
35%
What are the 3 SDKs we work with?
1. Appsflyer 2. Branch 3. Kochava