Name and Define
CTR
Click Thru Rate
Ratio of ad clicks to ad impressions. (Clicks/Impressions)x1000
What is an impression?
When an ad runs once
1 in 2 Gen Z users are likely to buy something while using this platform
TikTok
SONGS!
How many punching bags are on the wall?
5
CPCV
Cost per Completed View
The cost associated with each video that reaches 100% completion.
What is the tech fee for a 1x1?
$0.02
This type of ad allows you to showcase up to 10 different images or videos, each with its own link.
Carousel Ad
What Media peep has worked at Zimmerman the longest?
LISA BRANIGAN!
What is Mike Anderson's Official Title
CPO - Chief People Officer
CPM
Cost per Mille/Thousand-
The amount charged is for displaying an ad impression 1000 times on a website.
*How much you pay per 1,000 impressions*
What is the start day of Q2 for the 2023 Broadcast Schedule?
March 27th
This platform reaches 90% of the 13-24 year old population in over 20 countries.
Snapchat
What is the morning shift front desk persons name?
Mikhail
What is Don selling on his mini Billboard?
Legal Services
CPLPV
Cost Per Landing Page View
The cost to drive a user to view your landing page
The client spent $230,000 on a campaign which yielded a ROAS of 3.5. How much Revenue did the client make?
No Calculators
$805,000
These buttons draw attention and encourage people to engage with your ad
Call-To-Action Button or CTA Button
Name of JZ's Book?
Fearless
What client at Zimmerman earns the highest revenue per year?
McDonalds
ROAS
Return on Ad Spend
ROAS = Revenue/Media Spend
What 3 documents do you need to submit a new vendor request on Workfront?
ACH Form, W9, Screenshot of Website
When did the Facebook Ads Platform launch?
2007
What Soap Opera was David Kissel in?
Days of Our Lives
What had to be done to win last game of the Media Christmas party?
TWERK!