FERGISMS
An action that our customers are able to do on their own while using our website.
What is an SSE?
or
What is a Self Service Event?
This is the year Ferguson began.
What is 1953?
The use of this "thing" increases brand recognition by up to 80%.
What is color?
Curated images, video, text and audio from customers to be repurposed for digital marketing.
What is UGC?
or
What is User-Generated Content?
The marketing tactic where you identify the simplest or easiest work first, or identify a quick fix that produces results.
What is Low-Hanging Fruit?
The acronym we use to describe a customer who pays for each purchase instead of "running up a tab".
What is COD?
This is the name of one of the gentlemen that is responsible for both the origination and the name of Ferguson.
Who is Charles Ferguson?
These are the four basic colors used for printing color images.
What is CMYK?
or
What is Cyan, Magenta, Yellow and Black?
Information embedded in digital content for the purpose of Search Engine Optimization.
What is Metadata?
This is the form of marketing that uses highly targeted campaigns to win over particular accounts.
What is ABM?
or
What is Account Based Marketing?
This is the area in Trilogie that houses all of the contact, pricing and credit information for our Trilogie accounts.
What is Customer File Maintenance?
or
What is CFM?
This was a named process that Ferguson went through in 2016 and 2017 where markets, business groups and functional areas became more aligned to take advantage of our expertise locally and at the corporate level.
or
What is Business Model Improvement?
The option within Workfront to have a task in one project that is dependent on a task in another/separate project.
What is a Cross Project Predecessor?
Product manufacturers who only supply Ferguson with Marketing funds when we request them.
What are Claimback Vendors?
A common mindset trap that individuals and organizations can fall into; relying heavily on a reactive laundry list of ways to promote products, capabilities and services because "that's what's always been done" or because "everyone else is doing it".
What is Checkbox Marketing?
An initiative with the goal of reorganizing the ecommerce taxonomy on Ferguson.com for an improved customer shopping experience.
What is B2Beast?
The name of the company (a part of Ferguson's history) that was founded in 1887 by Frederick York as a Sheep Shearing Machine Company.
What is Wolseley?
This medium will account for 82% of all internet traffic by 2022.
What is video?
This is a marketing term referring to the price for a media vehicle reaching 1,000 members of an audience.
What is CPM?
or
What is Cost Per Thousand?
This is a piece of internet content that intentionally over-promises or misrepresents in order to pull users onto a particular website.
What is Clickbait?
This is how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop (according to Mr. Owl).
What is the number 3?
Using machine simulation tests Purdue University's studies found an average of 364 licks, University of Michigan's studies found 411. However, a group of junior high students at Swarthmore School used human lickers, reporting an average of 144 licks to reach the center of a Tootsie Pop.
Based on the wide range of results from these scientific studies, it is clear that the world may never know how many licks it really takes to get to the Tootsie Roll center of a Tootsie Pop.
This is what happens every 12 seconds in a Holiday Inn.
What is stealing a towel?
The one minute and twenty second gangster movie written and filmed exclusively for "Home Alone", which was shot in just one day on a soundstage inside an abandoned high school gymnasium.
What is "Angels With Filthy Souls"?
This 1990 hip-hop song by Stanley Kirk Burrell, features the word "Oh" 315 times.
What is "U Can't Touch This"? by MC Hammer
"Oh" sets of 7=(2,4,3,3,4,2,4,2) x24=168
"Oh" sets of 8=(1,1,1) x3=24
"Oh" sets of 10=(1,1) x2=20
Lyrical=1
Break it down slow sets of 4=(1,1,1,1,1) x5=20
Break it down fast sets of 19=(1,1,1,1) x4=76
Last set=6
Total=315
In 1957 two inventors named Alfred Fielding and Marc Chavannes were attempting to create a three-dimensional plastic wallpaper. Although the idea was a failure, today this product makes $400 million of revenue each year for their company.
What is Bubble Wrap?
Bubble Wrap is still a live registered trademark owned by Sealed Air Corporation.