Social Media Strategy
What is the first step in creating a social media strategy?
Set clear goals
What is the follower range for a nano influencer?
1k-10k followers
What does KPI stand for?
Key Performance Indicator
which platfrm is best for short-form video content?
Tik Tok
Which colour is often associated with calmness and serenity?
Blue
Name two social media platforms vest for B2B marketing
LinkedIn, Twitter
Which influence level has 10k-100k followers?
Micro influencer
What is ENGAGEMENT rate?
The percentage of interactions like likes, comments, and shares
What is the primary social media platform for the professional networking circuit?
What colour is commonly linked to feelings of passion and energy?
Red
What is a content calendar used for in social media marketing?
Scheduling and organizing posts
Why do brands prefer micro-influencers over celebrities?
Higher engagement and authenticity
How do brands track Return on Investment? (ROI) for an influencer campaign?
Revenue generated vs. campaign cost.
What is a brand collaboration on Instagram?
When two brands co-create content together for exposure
Which colour is typically associated with nature and growth?
Green
What type of content typically gets the most engagement?
Videos & interactive content
What level of influencer is typically a thought leader or expert in a specific field?
Industry expert/Thought leader
What does CTR stand for, and why is it important?
Click-Through Rate: it measures how many people clicked on a link in a post
What is UGC and why is it valuable?
User Generated Content; it's seen as more authentic and trusted by consumers.
What colour is often used to signify caution or warning?
Yellow
Name three key elements of an effective social media campaign.
Consistency, engagement, quality content
What is the main benefit of partnering with a mega influencer?
Massive brand exposure to a broad audience
What tool helps monitor brand mentions and social sentiment?
Social listening tools like Hootsuite or Sprout Social
What's the main difference between organic and paid social media marketing?
Organic is unpaid, while paid involves ads, and sponsored content.
What colour is frequently linked to luxury and sophistication
?
Black