Metrics & Terms
This metric indicates the percentage of total category sales that a specific brand or product contributes.
These four Kawartha Dairy skus sit in the Top 10 in Ontario.
What are Moosetracks, Vanilla, French Vanilla and Death by Chocolate?
The collective category of non-branded products is denoted as this in AC Nielsen.
What is Private Label?
The number of times we receive consumption data from AC Nielsen.
What is four times?
Scott, Troy and Rani all worked for this brand in the past.
This term refers to the reduction in price for a limited time to stimulate sales.
What is FSP (Featured Sale Price)?
This flavour dominated the West in Q4'25.
What is Vanilla?
This is the other brand identified as Premium ice cream, out west.
What is Foothills Creamery?
These factors are used to differentiate between the four ice cream segments.
This is Campbell's go-to karaoke song.
Crocodile Rock
This acronym refers to how many units are sold at a distribution point.
SPPD (sales per point of distribution)
This category is responsible for the growth of the category in both Ontario, and in Western Canada.
What is the Premium segment?
This brand is the current share leader in the west.
What is Haagen Dazs?
The channels that are scanned in each Nielsen panel.
What are GB (grocery), DR (drug) and MM (Mass Merch)?
Josh is a mediocre coach in this sport.
hockey
This metric is calculated by taking the FSP, dividing it by the RSP and subtracting 1.
What is the Depth of Discount?
A larger growth in $$ volume compared to its tonnage volume is indicative of this.
What is price discounting?
This brand is the most heavily discounted in western Canada.
What is Chapman's Super Premium IC?
This ice cream segment has the highest dollar volume in Ontario, pulling in $28.1MM in Q4'25.
What is the Mainstream segment?
This is the secret ingredient in John F's "mud water".
Mushrooms (not the special kind)
These are the data inputs for calculating product velocity.
Sales (Units, $$ Volume, Tonnage Volume) Weighted Distribution
What are SPPD (Velocities), distribution and volume changes?
These are the top 5 brands in the super premium category in Ontario.
HD, BJ, Chapman's SP, Halo, So Delicious.
This was the category's total $ volume in Ontario as of the end of 2025.
What is $62.9MM?
This is the answer to this derivative: 3x2 + 5x - 1
6x + 5