Figurative Language
two things being seen or placed close together with contrasting effect.
Juxtaposition
word or phrase is applied to an object or action to which it is not literally applicable.
Metaphor
directed against a person rather than the position they are maintaining.
Ad hominem
public opinion or behaviours can alter due to said actions and beliefs rallying amongst the public.
Bandwagon
occurrence of the same letter or sound
Alliteration
a metaphor that is developed in great detail
Extended Metaphor
when someone takes another person's argument or point
strawman
something, especially a clue, that is or is intended to be misleading or distracting.
Red herring
the repetition of a word or phrase at the beginning of successive clauses.
Anaphora
in poetry, the repetition of the sound of a vowel
Assonance
An argument from authority
Appeal to authority
conclusion that is reached is not logically justified by sufficient or unbiased evidence
Hasty generalization
expression designed to call something to mind without mentioning it
Allusion
the substitution of the name of an attribute or adjunct
Metonymy
someone tries to win support for an argument by exploiting his or her opponent's feelings of pity or guilt.
Appeal to pity
shorthand for easy, accessible, communicable, communally shared understanding of complex issues.
Traditional wisdom
Simile
when you use language to exaggerate what you mean or emphasize a point.
Hyperbole
an idea or course of action which will lead to something unacceptable, wrong, or disastrous
Slippery slope
an informal fallacy based on a premise that erroneously limits what options are available
False dilemma