The process of determining whether a Prospect fits our ideal merchant profile, and is highly likely to become a successful, long-term advocate of Shopify Plus
What is qualifying leads
We have to have the right rep on the right deal, at the right time.
Results in unhappy merchant, wasted resources and increased churn rates
What happens when proper qualification is not done
Using social networks to find, connect with, and understand, educate, and nurture sales prospects
The third step in a discovery call
What is establishing pain
Technical pain, business pain, personal pain
What is the pain funnel
Both the prospect and Sales Rep have confirmed a desired launch date and have committed to all the steps involved in reaching that mutually beneficial goal.
What is a mutual plan