Cool and composed
A photography guideline in which an image is divided evenly into thirds, both horizontally and vertically, and the subject of the image is placed at the intersection of those dividing lines, or along one of the lines itself.
What is the RULE OF THIRDS
This genre often features gore, fears, killers, and hellish images.
Horror
In this shot, the camera is held high above the subject's head and angled down, to make them look small or powerless.
High angle
This persuasive advertising technique often depicts images such as cute animals, heart-warming family moments or touching success stories.
Appeal to emotion
"As you wish..."
The Princess Bride
When your eye is drawn to a red ball bouncing against a grey monochromatic background, for instance.
What is Balance of Colour
Action
In this moving shot, the camera operator walks or moves along side-to-side, either following the subject or revealing something new.
Tracking shot.
This famous American sporting event ushers in hundreds of expensive and elaborate new advertisements from big companies each year.
The Superbowl
"When this baby hits 88 miles per hour, you're gonna see some serious $@#&"
Back to the Future
Leading Lines (to show the viewer where to look)
Verbal, Physical and Slapstick are all different types of...
Comedy
If the camera is positioned down at your shoes, parallel with the floor, you would call this a...
ground-level shot
"9 out of 10 dentists recommend Sensodyne for sensitive teeth" is an example of this persuasive technique.
Expert Opinion
"If you could see your whole life from start to finish... would you change things?"
Arrival
When the viewer can see all the details in a given shot, including elements in the distant background.
What is Large Depth of Field
Movies in this genre have wondrous elements that generally feature magic or ancient folklore, instead of robots or computers.
Fantasy/ Adventure
If something very small, like a subject's eyeball, takes up the majority of the shot, you would be using this kind of shot.
Extreme Close-up
"I've been using Royale 2-ply toilet paper for my whole life, and from my personal experience, I can say it is a life-changer!"
... is an example of this persuasive technique.
Testimonial
“You're what the French call, 'les incompétents'”
Home Alone
Leading Look
In addition to Fantasy/ Adventure, Action and Comedy, the film The Princess Bride also features several trademarks from this genre in its main storyline.
Romance
To do this camera movement, the camera operator stays in one fixed spot, while smoothly turning the camera from side to side to transition between different points.
Panning
This rulebook (a.k.a the "CCAS") decides what Canadian companies can and can't show in their commercials.
Canadian Code for Advertising Standards
"You always told me that an honest man has nothing to fear, so I'm trying my best not to be afraid."
Catch Me If You Can