General
When was BAT founded?
a) 1912
b) 1932
c) 1902
c) 1902
What do COGS impact?
a) NTO
b) CPTO
c) Category Contribution
c) Category Contribution
What is the Quality Growth KPI for BAT to answer the question “Are we delivering value as we transform?”
a) Combustibles GP/NTO %
b) NC GP/NTO %
c) Both
c) Both
What drives a higher NTO per mille for a brand?
a) Volume
b) Pricing
c) COGS
b) Pricing
What cost type belongs to BSE?
a) Creative Development - Agency Project Fees
b) Trade Engagement Programmes - Relationship building reward scheme
c) Entertainment - Staff
a) Creative Development - Agency Project Fees
Which market is not part of Big 4 in Win in FMC project?
a) Japan
b) Romania
c) Mexico
b) Romania
[pass or play]
What are the key NTO drivers?
a) Volume, Price/Mix, COGS &MI
b) Volume, Pricing, Geo Mix & COGS
c) Volume, Pricing, Geo Mix & Portfolio Mix
c) Volume, Pricing, Geo Mix & Portfolio Mix
Bonus points!
Luck in on your side :)
How can the Gross Profit conversion be improved?
a) By decreasing MI
b) By decreasing R&D
c) By decreasing COGS
c) By decreasing COGS
WBS definition is
a) Working business system
b) Work breakdown structure
c) Written business statement
b) Work breakdown structure
Which country from the ROW has the highest Combustibles NTO?
a) Brazil
b) Germany
c) Romania
b) Germany
What is the difference between Brand Margin and Gross Profit?
a) Brand Margin includes BE
b) Brand Margin includes NBE
c) Brand Margin includes BE & NBE
a) Brand Margin includes BE
How many slides have we presented today?
a) 40
b) 43
c) 45
b) 43
What does having a high GP/mille mean for a brand?
a) Ability to command pricing
b) Easier reporting in global scale
c) Flexibility to invest in Marketing or Innovation
c) Flexibility to invest in Marketing or Innovation
What book is not relevant for MI?
a) Pink Book
b) Green Book
c) Black Book
b) Green Book
When did BAT acquire Reynolds?
a) 2015
b) 2017
c) 2016
b) 2017
How do you get from Gross Margin to Category Contribution?
a) Subtract BE
b) Subtract NBE and R&D
c) Subtract BE, NBE and R&D
c) Subtract BE, NBE and R&D
What statement is correct?
a) NTO Variance Analysis focus on impacts from price changes, volume fluctuations and Brand mix
b) BE: Customer Focused Investment captures all the costs directly attributable to supporting brands in the market via consumer facing activities
c) Marketing P&L is the same for all product categories
c) Marketing P&L is the same for all product categories
What is the Group’s 2025 GP conversion for Combustibles?
a) 62%
b) 69%
c) 68%
c) 68%
What is 2025 Centre Comb Brands budget for Projects and T&E?
a) £9.7m
b) £10.1m
c) £10.8m
b) £10.1m
At first, what 2 companies merged to form BAT?
a) Imperial Tobacco Company and American Tobacco Company
b) British Tobacco Company and American Tobacco Company
c) Imperial Tobacco Company and British Tobacco Company
a) Imperial Tobacco Company and American Tobacco Company
What is the Geo Mix impact?
a) The impact of COGS changes in different markets
b) The impact of change in volumes from high/low value markets
c) The impact of MI changes in different markets
b) The impact of change in volumes from high/low value markets
What is Anniek`s office number?
a) 5-19
b) 5-20
c) 5-21
b) 5-20
What does a -0.49 Price Elasticity mean?
a) For every 10% price increase, volume will decline by 4.9%
b) For every 10% price increase, volume will decline by 0.49%
c) For every 1% price increase, volume will decline by 4.9%
a) For every 10% price increase, volume will decline by 4.9%
[pass or play]
What is Kent cost centre in the Centre?
a) XXQI2G2A00
b) GBQH2D2E00
c) GBEL7B0A01
b) GBQH2D2E00