Things Not to Do
Turn in 5:01 p.m. April 30
What is turn in late?
We are Team Golden
What is Letter to the Client
A list of tabs
What is the table of contents?
10 points
What are the team bios?
Zero
What are grammatical/style errors?
PR Major
What is state my major in the bio section
Summation of effort
What is the Campaign summary?
A snapshot of business/organization
Situation Analysis
50 pts.
What is book presentation or revised research report?
Creativity
What is the basis of a great, fun campaign?
Your social media platform is awful
What is criticize the client?
Our research was conducted ...and yielded these results
What is the summary of key findings?
Bars and pies
What is research report?
30 pts.
What is executive summary?
pulling thread
What is connecting?
Your mission is...your organization was founded in....you have 15 employees.....
What is tell client what they already know about their company
How we will move the needle, meet client goals
What is campaign plan?
October 2021
What are key dates?
25 pts.
What are the revised situation analysis or campaign plan?
Research, research, research
What is the foundation of the everything in the plan
Barron's Ball
Misspell client's name/event
This is why you should choose our team...
What is the close?
The carrot
What are the goals?
100 pts. total
What are the tactics?
You need our team because we have presented research to address the PR issue for your organization.
What is making the case for PR or why to choose our team?