relaxers
Hair that is treated with hydroxide relaxers should not be treated with _____.
conditioning solutions
color shampoos
thio relaxers
normalizing solutions
thio relaxers
What is the proper placement of bands on perm rods?
wrapped around the rod
on the top
alternating between top and bottom
on the bottom
on the top
When stylists part the haircut in the opposite way from how it was cut, at the same elevation, what are they checking for?
evidence of the shrinking effect
the interior guideline
even distribution
line and shape precision
line and shape precision
Since Samantha started her business three years ago, there have been constant, nagging issues with her personnel. She is almost to the point where she is considering getting out of the beauty and wellness business altogether. Which of the following is Samantha having problems with?
her landlord
her clientele
her marketing
Since Samantha started her business three years ago, there have been constant, nagging issues with her personnel. She is almost to the point where she is considering getting out of the beauty and wellness business altogether. Which of the following is Samantha having problems with?
her landlord
her clientele
her marketing
her employees
her employees
Waves that are activated from an outside heat source, such as a conventional hooded blowdryer, are _____ waves.
stabilized
endothermic
exothermic
acid
endothermic
Which of the following BEST encapsulates promotional efforts that are paid for and that are directly intended to increase business?
word-of-mouth
social media usage
advertising
viral marketing
advertising
When a perm is processed correctly, it breaks and rebuilds how much of the hair’s disulfide bonds?
25 percent
50 percent
75 percent
100 percent
50 percent
_____, also known as projection or lifting, is the degree at which a subsection of hair is held from the head when cutting.
elevation
graduation
beveling
sectioning
elevation
How do chemical hair relaxers work?
They break the hydrogen bonds, which are responsible for the hair’s texture, in order to change the hair from straight to curly, or curly to straight.
They increase the hair’s pH balance to an alkaline state, which raises the cuticle layer and allows the relaxer to reach the cortex, where restructuring takes place.
They decrease the hair’s pH balance to an alkaline state, allowing the relaxer to reach the hair follicle, which restructures the hair’s texture.
They repair broken disulfide bonds that attach to the natural keratin found in hair fibers to permanently restructure the hair’s shape.
They increase the hair’s pH balance to an alkaline state, which raises the cuticle layer and allows the relaxer to reach the cortex, where restructuring takes place.
To perm coarse hair, the solution must have enough __________ ions to break the required number of disulfide bonds.
potassium
hydrogen
sodium
calcium
hydrogen
Select the most appropriate procedure for a stylist performing a blunt haircut.
Begin the cut with the crown area to establish a guideline, then move around the head to the back.
Establish a guideline on a back section, and cut from the back center to the ears before cutting the sides.
Tilt the client’s head forward when cutting the back, and assume the natural position as the sides are incorporated.
Hold the sections between the fingers with moderate tension to ensure the guideline is maintained.
Establish a guideline on a back section, and cut from the back center to the ears before cutting the sides
Which of the following is the MOST important question to ask yourself when creating your brand identity?
What is my business’s point of difference?
Which employees should I hire?
Who are my potential customers?
What will my profits be in year one?
What is my business’s point of difference?
The modern version of word of mouth is ______.
television advertising
viral marketing
radio spots
billboard marketing
viral marketing
You will want to base your business location on ______.
proximity to your home
how many cars drive by per hour on average
your primary clientele and their needs
costs of rent, lease, and utilities
your primary clientele and their needs
To what areas should protective cream be applied when performing a perm?
around both eyes and both ears
below both ears and the nape of the neck
inside both ears and around both eyes
around the hairline, the nape of the neck, and both ears
around the hairline, the nape of the neck, and both ears
Precision haircutting involves being precise in your haircut and ______.
applying a systematic plan
connecting haircut lines
establishing a cutting line
frequently sharpening haircutting shears
applying a systematic plan
Sodium hydroxide relaxers are commonly called _____.
metal relaxers
no-lye relaxers
lye relaxers
guanidine relaxers
lye relaxers
Which of the following perm types is processed without a heat source?
endothermic waves
alkaline waves
exothermic waves
true acid waves
alkaline waves
_____ in haircutting is the amount of pressure applied when combing or holding a subsection during a haircut.
density
tightness
stretch
tension
tension
What does adding services and retail sales to your service tickets mean for your business?
additional revenue
additional clientele
additional advertising
additional risk
additional revenue
Maura, a beauty professional at a very popular and trendy downtown establishment, has been considering taking the leap and opening her own business. If she does everything in the right order, which of the following will be her first objective toward achieving her goal of becoming a business owner?
choosing a business name
choosing a business location
determining the feasibility of the business
determining the long-range goals of the business
determining the feasibility of the business
Which of the following types of business ownership is MOST likely to raise capital by offering shares of stock to stockholders?
a corporation
a sole proprietorship
a partnership
a single franchise
a corporation
When does the majority of the processing for permanent waving occur?
within 2 minutes
within 5 to 10 minutes
after 15 minutes
after 25 minutes
within 5 to 10 minutes
The basic haircut that is cut at a 90-degree elevation, then overdirected to maintain length and weight at perimeter is the ______.
long-layered haircut
uniform-layered haircut
graduated haircut
blunt haircut
long-layered haircut
What do the most common neutralizers contain?
sodium chloride
chlorine
hydrogen peroxide
sulfur
hydrogen peroxide
A hair analysis indicates the client has non-porous hair. Which perm type should the cosmetologist recommend?
true acid wave
thio-free wave
alkaline/cold wave
low-pH wave
alkaline/cold wave
Which haircutting tool is best suited for cutting a clean line around the ears?
blending shears
trimmers
notching shears
haircutting razor
trimmers
Orlando has been working day and night to open his own business. Two nights ago, he completed his executive summary. Last night, he worked on his financial documents. And today, he’s been working on his supporting documents. Over the past several days, which of the following has Orlando been preparing?
his mission statement
his vision statement
his business plan
his organizational plan
his business plan
When dividing hair into base sections for perm wraps, how many rods are used in each section and what factors determine the size of each section?
two rods; type of and width of the rods
one rod; the materials used in the rod
two rods; the shape and placement of the rods
one rod; length and width of the rod
one rod; length and width of the rod
Marketing is the means for ______.
selling and promoting your business
keeping your clientele satisfied
designing your salon, spa, or barbershop space
recruiting and hiring your staff
selling and promoting your business
When using perm rods, which placement minimizes the amount of stress and level of tension on the hair?
45 degrees beyond perpendicular
parallel to the base
45 degrees below perpendicular
perpendicular to the base
perpendicular to the base
Which of the following is safe practice when cutting hair?
To ease knee fatigue, stand upright.
Sweep hair clippings as soon as the client has left the work area.
Discard razor blades in an open trashcan immediately.
When cutting below the fingers, do not cut past the second knuckle.
When cutting below the fingers, do not cut past the second knuckle.
Hydroxide relaxers permanently straighten hair by removing one of the bonded sulfur atoms in a disulfide bond. What is the name of this process?
lanthionization
thio neutralization
thermal reconditioning
keratin smoothing
lanthionization
The process that stops the action of permanent wave solution and rebuilds the hair into its new form is called _____.
sectioning
rinsing
thio neutralization
normalization
thio neutralization
An important element in creating a strong foundation and consistency in haircutting and creating shapes is the use of _____.
angles
corners
graduation
long layers
angles
Laura is the proud owner and operator of a new beauty business. Because she has just opened her doors, she has a very small budget for getting the word out about her new establishment. Given her financial constraints, which of the following is likely to be Laura’s BEST way to market her new business?
television spots
direct mail
viral marketing
newspaper ads
viral marketing
If a cosmetologist sections a client’s hair into five partings, which basic haircut is being performed?
the blunt haircut
the graduated haircut
the uniform-layered haircut
the long-layered haircut
the uniform-layered haircut
Ursula is working on a description of the key strategic influences of her business, including the varied services she will offer and the high quality she expects those services to provide. What, exactly, is Ursula working on?
her vision statement
her mission statement
her marketing plan
her financial documents
her mission statement
Coarse hair sticking out when cut too short is an example of the role ______ plays in the behavior of hair.
growth pattern
density
wave pattern
texture
texture
A stylist is discussing a new hairstyle with a client, who describes a style that must use layers. In order to create the layered style, what type of guideline should the stylist use?
stationary guideline
traveling guideline
perimeter guideline
interior guideline
traveling guideline