Key Vocabulary 1
Key Vocabulary 2
Present Perfect
Advertising
Persuasive technigues
100
A kind of media that encourages people to buy, use, or do something.
What is advertising?
100
Asking for a good reaction/response.
What is appeal?
100
I will go to school tomorrow.
I have gone to school (this morning).
100
A mark or symbol that represents a company or a product. It can include visuals or letters or both.
What is logo?
100
A writer's point of view about an issue or a problem.
What is an argument?
200
Someone who buys or uses something.
What is a consumer?
200
To influence or control someone in a negative way.
What is manipulate?
200
I ate a big apple yesterday.
I have eaten a big apple.
200
Short and memorable phrase used to promote a product.
What is slogan?
200
Facts, statistics, data, abd quatations are used to support an idea.
What is evidence?
300
It has na influence or effect on you.
What is effect?
300
Someone gives you good reasons to make you do or beleive something.
What is persuasive?
300
She's flying to Mexico this weekend.
She has flown to Mexico.
300
The central idea that the creators of a commercial want the target audience to believe.
What is a message?
300
The argument makes sense. It is based on facts.
What is appeal to logic?
400
Make someone believe something
What is convince?
400
A different choice
What is alternative?
400
Are we singing in the choir this afternoon?
Have we sung in the choir this afternoon?
400
The main group of people that the commercial is trying to reach and convince. It can be people of a certain age group, gender, marital status, etc.
What is target audience (group audience)?
400
The argument seems like the right way to behave or think. It's what most people would say is good or right.
What is appeal to ethics?
500
The money you make when you sell something, after expenses are substracted.
What is profit?
500
An idea people have about entire group of people.
What is stereotype?
500
My brother wrote a very long letter to his son.
My brother has written a very long letter to his son.
500
When a private citizen (regular person) talks about the good qualities of a product to promote it.
What is testimonial?
500
An argument makes you feel a certain way.
What is appeal to emotions.
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