Monday
A picture that represents a brand
logo
How people see and feel about a brand
brand image
Colors can affect emotions
Color psychology
Everyone sharing ideas
Good teamwork includes
A strong tagline is usually
Short and memorable
The point of a presentation is to
Communicate clearly
High resolution means an image is
clear
Pixels affect
Image quality
Trying to convince someone to think or act a certain way.
Persuasion
Sharing ideas, listening, and working together are examples of this important group skill.
teamwork
true or false
The target audience is the group of people the brand wants to reach.
true
A warm, sad, or happy feeling people get when they think about the past.
Nostalgia
The Christmas colors, symbols, music, and images used to create a festive feeling.
Holiday Theme
Turning a holiday or event into something companies make money from
Commercialization
Understanding your target audience helps you
create ads that match their interests and needs.
true or false
Typography includes choosing the right fonts for a brand.
true
A commercial that makes you laugh is using
Humor
The process of promoting and selling products through ads and design.
Marketing
Logos are important because they
help people quickly recognize a brand
If a toy company makes ads for young children, who is their target audience?
kids
Color choices are not important in branding.
(T/F)
false
A blurry image usually has what resolution?
low
A sports drink uses athletes, fast music, and action scenes in its commercials. What target audience are they trying to reach?
athletes or people who like sports (especially teens/young adults)
A brand wants to sell luxury watches. who would be the best target audience?
adults, because they have money and are more likely to buy luxury items
All sports commercials use the exact same branding strategies.
False